Disney Company The World s Multi National Conglomerate

The Walt Disney company is considered to be one of the world s multi-national conglomerate in terms of revenue. It was founded in 1923 by Walt and Roy Disney initially named the Disney Brothers Studio. The initial foundation of the company was based on cartoons and animation. The biggest status of success was the establishment of the most recognizable characters in the world Mickey Mouse. Fast forward nearly a century later The Walt Disney company is an empire and leading name in family entertainment along with a diverse amount of other entertainment and media options. This company has significant reach in many markets. Walt Disney s cable networks group owns and operates ESPN, Disney Channels Worldwide, ABC Family and SOAPnet networks. ESPN is a multinational sports entertainment company that runs 8 twenty-four hour TV sports networks. ESPN networks reach customers in 62 countries and territories in four languages. ESPN also owns 16 international sports media outlets, which enlarges as well as enhances its appeal adding positively already massive audience but showing the ability to successfully penetrate international markets. The company s ESPN cable network had a subscriber base of nearly 100 million consumers (Marketline 2014). Though to become a multi-national business conglomerate you must operate under several umbrellas and to develop several profit channels. Currently, the Walt Disney Company creates corporate value by developing several profitable valueShow MoreRelatedEssay on Disney’s Capitalization on American Roots1658 Words   |  7 PagesThe Disney Corporation has in many ways infiltrated American culture. What was once a small business has grown into the world’s largest media and entertainment syndicate in relation to their revenue, which in 2010 was $38,063 million (Disney 2010 fourth quarter). 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Alcoholism A Growing Problem - 1468 Words

Alcoholism Alcoholism is a growing problem in today s society. What is alcoholism? Is it a disease? What are the causes of it? What toll does alcohol abuse have on individuals? American society? American economy? What kind of treatments are available to reduce/cure alcoholism? What is alcoholism? Alcoholism is a physical or psychological need for an alcoholic beverage, which is taken for non-medical reasons and produces a noticeable effect on the body (Sheen 93). People develop the need for alcohol for many different reasons. For a lot of people, those reasons are caused by friends/family. Some people think they need alcohol to fit in with their friends. Others think they need it to deal with family problems such as violent or careless†¦show more content†¦Alcohol abuse and alcohol dependence are not the same thing. †¢ â€Å"With abuse, a person uses alcohol in excess but may not have regular cravings, a need to use daily, or withdrawal symptoms during sudden stoppage. The person may often have heavy alcohol binge episodes separated by periods of not drinking. †¢ If a person is dependent on alcohol, he or she needs to drink regularly or even daily and drink more and more to get the same effects. The person also experiences withdrawal symptoms if he or she stops drinking and wants to quit drinking alcohol but can t† (http://www.webmd.com/mental-health/addiction/understanding-alcohol-abuse-symptoms). What are symptoms of Alcohol abuse? There are many symptoms of alcohol abuse including: †¢ â€Å"Temporary blackouts or memory loss. †¢ Recurrent arguments or fights with family members or friends as well as irritability, depression, or mood swings. †¢ Continuing use of alcohol to relax, to cheer up, to sleep, to deal with problems, or to feel normal. †¢ Headache, anxiety, insomnia, nausea, or other unpleasant symptoms when you stop drinking. †¢ Flushed skin and broken capillaries on the face; a husky voice; trembling hands; bloody or black/tarry stools or vomiting blood; chronic diarrhea; and drinking alone, in the mornings, or in secret; these symptoms are specifically associated with alcoholism.† (http://www.webmd.com/mental-health/addiction/understanding-alcohol-abuse-symptoms). â€Å"What are

Role and Future Trends of Disruptive Technology-Free-Samples

Question: Discuss about the role and future trends of Disruptive Technology and its Impact on the Australian Hotel and Hospitality Industry. Answer: Introduction: Background of the topic: The topic is based on the modern day innovations which are impacting and are also expected to make a much more difference in the hospitality sector in the nearing future. The study revolves around the innovation with the use of disruptive technology. Disruptive technology may be defined as a technology which replaces the existing technology with a new and trend-setting one (Pechacek, Nayak, Gregory, Weaver Eriksen, 2016). Various new technologies and the driving trends are significantly influencing the hotel sector. The changed pattern of travelers has played a major contribution in driving the industry for a set of advanced technologies. The modern day travelers and the millennial travelers have a new set of definition when they plan a trip. Such travelers are not confined just to the experience that had meant sufficient to their parents. Traveling rather means to them a much more than that (Hernandez-Maskivker Rauch, 2017). This study is purposefully based on analyzing the disrup tive technologies in regards to its impact on the hospitality sector. Findings and Discussion: Innovation and entrepreneurship: Innovation, in general, can be defined as an introduction of a new product or service to target customers (Drucker, 2014). Entrepreneurship may be defined as a state which encourages an entrepreneur for adopting innovative approaches to enhance the business profitability and the market values (Drucker, 2014). There are a lot of innovations happening in the hospitality sector to enhance its functionality and declining the costs. The rise of robotics just serves the purpose and provides effective hands to the hotel sector (Stringam Gerdes, 2017). Trends driving innovation in the hospitality sector: There are various trends which are driving innovative practices in the hospitality sector. Such trends are as follows: The requirement of increased functionality: There are the needs of an increased functionality in the hotels to help it focus much more on customers. Customers do prefer a particular hotel which they had visited earlier in past as they know much about the place and hence, feel secure and relieved. However, this is only possible if they feel to have been treated with utmost cares on their last trip to the place. They keep on carrying the goodness which also results in making the final decision. This is due to the fact that hotels give additional emphasis on reducing the total costs and enhancing the functioning capabilities (Mathath Fernando, 2015). Reducing the total costs: The needs to reduce the overall costs and to provide a much cheaper effective service to customers have urged the desire to look for various kinds of disruptive technologies (Tang, Wang Tang, 2015). In course of the mentioned action, the hotel industry across the globe is heading towards a changed and productive form of technologies which could help the sectors to earn more profits and establish elevated market values. Additionally, the industry is also focused on retaining its customers which could ensure a profitable venture for years to come (Tang, Wang Tang, 2015). Changed pattern of travelers: Changed pattern of travelers is another fact which is driving the hotel industry for a various kind of disruptive technologies. The modern-day travelers, in particular, the millennial travelers have a very different frame of mind when they plan a trip. They follow a very different concept of travel which influences them to be in a different line of action than their parents were in. Modern-day travelers do not just want to be confined to enjoying the places but they rather look for a much competitive travel package and an enhanced customer service at the destination hotel (Hernandez-Maskivker Rauch, 2017). They are brought up in an environment where they are open to the various kinds of technological gadgets. Hence, they have an addiction of making things easier by using the different kinds of technologies (Garikapati, Pendyala, Morris, Mokhtarian McDonald, 2016). Increased competition: The increased competition and a relative challenge in the form of employee turnover have encouraged hotels to use innovative technologies, so that, they remain alive in the competition and maintain a healthily profitable venture. Hotels will better technologies to reduce the costs and enhance the functionality will have better chances of retaining its visitors (Tugores Garca, 2015). Functionality can be improved and increased as well with the help of technologies like the robotics. Robotics can do things unsupervised for a complete day and that with much perfection than the physical professionals. Hence, there are expected less flaws and an elevated service standard (Bilgihan Nejad, 2015). Types of innovation in the hospitality industry: Following is the list of technologies that are driving the global hospitality sector: Cloud/Software as a Service (SaaS)- Cloud computing is one of the technologies that have brighter prospects for the hotel industry. It is for two main reasons. The upfront investment is less as the system does not require an investment on the hardware and also the full-time IT specialist to manage the system (Ramkhelawan, Cadersaib Gobin, 2015). Secondly, it allows hotels to utilize its IT expertise only for day-to-day business to ensure a notable guests experience (Ramkhelawan, Cadersaib Gobin, 2015). Mobility- The use of mobile devices like the Smartphone, tablets and the laptops have revolutionized the business industries at the global level. The hotel industry is no any exception and has been benefiting from it. Customers now can check their choice of packages by browsing it on their respective mobile devices. They will also be able to book their best-match hotels and select the best travel packages (Ozturk, Bilgihan, Nusair Okumus, 2016). Social media- Social media does also have a profound impact on the hotel industry. Trip Advisor is one of such resources which travelers use to book their desired hotels, holidays and leisure facilities. Facebook and Twitter have also become influential as it can be used for an exchange of both side conversations (Inversini Masiero, 2014). Personalized systems- Personalization is a key trend in the hospitality sector. Hotels are now using database management system to enhance customer personalization, so that, they could retain their visitors and encourage them for a revisit (Piccoli, Lui Grn, 2017). This means that customers will be treated with their choice of foods and other things already known to the hoteliers. The personalization in this way may be helpful in making the visitors feel like home (Piccoli, Lui Grn, 2017). Integration- Integrating the various departments of the hotels with the management system is a very good way to enhance the information management system. Hoteliers with this are expected to have a track of the revenue generated per visitor. In addition, the management can expect a widened view of the different hotel processes which is necessary to closely monitor every single visitor (Garrido-Moreno Lockett, 2016). Globalization- This is last but a much influential trend in the hospitality sector. Hotels are expected to operate at the global level which means there is a need to deploy technologies that are also feasible to the global needs. Moreover, the industry needs to have answers for an uncertain economic behavior both at the domestic and the international level (Liu, Guillet, Xiao Law, 2014). The rise of robotics in hospitality: This is an emerging trend as it has been considered as effective for increasing the functional capability of the hotels and reducing the costs. Robots have come a long way since a digital robot was invented in 1954 and was implemented in 1961 in an auto plant (Edwards, 2015). It now has potentials to serve the hotel as well in the different kinds of functionalities. Additionally, such robots are high in service standard and can produce a much more effective result than the physical staffs (Edwards, 2015). It imparts a series of benefits if being implemented to the hotel sectors. On the other hand, it may also come across a few challenges which may question its presence in the hotel sector. Benefits: Robots in the hospitality industry can produce the following benefits: It can help to provide solution to the staffing issue which is a global problem due to an incrementing employee turnover (Zopiatis, Constanti Theocharous, 2014) It may take up the responsibilities and work to perfection without being supervised for an entire day This can be utilized in hotels for housekeeping and welcoming the visitors and that with a better output than the physical staffs (Edwards, 2015) Challenges: One of the challenges is the human-robot interaction in terms of technicality and socially. A more natural interaction with the humans is still required (Tang, Wang Tang, 2015). Hotel industries across the globe are doing their best to identify the best possible contribution from the robots. The fact can well be understood from a fact that Google bought not less than eight robotics companies in 2013 (Cbsnews.com, 2018). There is still a long way to go to take a much-elevated usage of such robots. However, few things like robotic drones taking orders delivering it, taking lost visitors to their rooms and detecting the intruders to enhance the hotel experience can be expected in future (Tang, Wang Tang, 2015). Impact of future trends of disruptive technology on the Australian hospitality industry: The use of disruptive technologies, in particular, the robotics may produce a positive impact on the Australia hospitality industry. It may provide solutions to issues like incrementing competition, higher cost of operating, retention of loyal customers and many others (Jones, Hillier Comfort, 2016). The increased competition can be mitigated by enhancing the firms strategic capabilities. Robots may assist in few basic services like housekeeping and guest welcoming. They can perform it even better than the physical staffs. Hence, this validates an increased capability in regards to customer service (Jones, Hillier Comfort, 2016). The costs of operation may also get reduced as robots will eliminate the needs to spend on physical staffs and the training process. This will produce a direct impact on the costs of operation (Leonidou, Leonidou, Fotiadis Aykol, 2015). Visitors may be pleased on receiving a warm welcome from the robots. They may deliver the service much better than the traditional staffs. Hence, the service standard may be flawless without being supervised for an entire day. Hence, customers may feel satisfied and consider a revisit. This is necessary for increasing the retention rates of loyal customers (Leonidou, Leonidou, Fotiadis Aykol, 2015). Conclusion: To conclude, disruptive technology like the robotics may effectively impact the global hospitality industry by reducing the costs of operation and enhancing the visitors retention rates. Like the global world, Australia hospitality industry may also be benefitted from the technologies. This may provide solutions to issues like labor shortages, visitor retention rates, and enhanced personalization to the guest. However, there is still a long way to go to make robots more interacting with the humans. References: Bilgihan, A., Nejad, M. (2015). Innovation in hospitality and tourism industries.Journal of hospitality and Tourism Technology,6(3). DOI: 10.1108/JHTT-08-2015-0033 Cbsnews.com. (2018).Google buys 8 robotics companies in 6 months: Why?. [online] Available at: https://www.cbsnews.com/news/google-buys-8-robotics-companies-in-6-months-why/ [Accessed 22 Feb. 2018]. Drucker, P. (2014).Innovation and entrepreneurship. Routledge. Edwards, A. V. (2015).Digital Is Destroying Everything: What the Tech Giants Won't Tell You about How Robots, Big Data, and Algorithms Are Radically Remaking Your Future. Rowman Littlefield. Garikapati, V. M., Pendyala, R. M., Morris, E. A., Mokhtarian, P. L., McDonald, N. (2016). Activity patterns, time use, and travel of millennials: a generation in transition?.Transport Reviews,36(5), 558-584. DOI: 10.1080/01441647.2016.1197337 Garrido-Moreno, A., Lockett, N. (2016). Social media use in European hotels: benefits and main challenges.Tourism Management Studies,12(1). DOI: 10.1177/1938965514533419 Hernandez-Maskivker, G., Rauch, A. (2017). The Influence of Hotels Online Reputation on the Millennials Booking Behaviour.ICFE 2017, 633. DOI: 10.1080/13691061003658647 Inversini, A., Masiero, L. (2014). Selling rooms online: the use of social media and online travel agents.International Journal of Contemporary Hospitality Management,26(2), 272-292. DOI: 10.1177/0047287513481274 Jones, P., Hillier, D., Comfort, D. (2016). Sustainability in the hospitality industry: Some personal reflections on corporate challenges and research agendas.International Journal of Contemporary Hospitality Management,28(1), 36-67. DOI: 10.1108/IJCHM-10-2012-0180 Leonidou, L. C., Leonidou, C. N., Fotiadis, T. A., Aykol, B. (2015). Dynamic capabilities driving an eco-based advantage and performance in global hotel chains: The moderating effect of international strategy.Tourism Management,50, 268-280. DOI: 10.1016/j.tourman.2015.03.005 Liu, W., Guillet, B. D., Xiao, Q., Law, R. (2014). Globalization or localization of consumer preferences: The case of hotel room booking.Tourism Management,41, 148-157. DOI: 10.1016/j.tourman.2013.09.004 Mathath, A., Fernando, Y. (2015). Robotic Transformation and its Business Applications in Food Industry. InRobotics, Automation, and Control in Industrial and Service Settings(pp. 281-305). IGI Global. DOI: 10.4018/978-1-4666-8693-9.ch011 Ozturk, A. B., Bilgihan, A., Nusair, K., Okumus, F. (2016). What keeps the mobile hotel booking users loyal? Investigating the roles of self-efficacy, compatibility, perceived ease of use, and perceived convenience.International Journal of Information Management,36(6), 1350-1359. DOI: 10.1016/j.ijinfomgt.2016.04.005 Pechacek, T. F., Nayak, P., Gregory, K. R., Weaver, S. R., Eriksen, M. P. (2016). The potential that electronic nicotine delivery systems can be a disruptive technology: results from a national survey.Nicotine Tobacco Research,18(10), 1989-1997. DOI: 10.1093/ntr/ntw102 Piccoli, G., Lui, T. W., Grn, B. (2017). The impact of IT-enabled customer service systems on service personalization, customer service perceptions, and hotel performance.Tourism Management,59, 349-362. DOI: 10.1016/j.tourman.2016.08.015 Ramkhelawan, S., Cadersaib, Z., Gobin, B. (2015). Cloud Computing as an Alternative for on-premise Software for Mauritian Hotels.Lecture Notes on Software Engineering,3(2), 113. DOI: 10.7763/LNSE.2015.V3.176 Stringam, B. B., Gerdes, J. H. (2017, October). The Automation of Service in the Hotel Industry. InGlobal Conference on Services Management (GLOSERV 2017)(p. 293). DOI: 10.1108/17410380910960984 Tang, T. W., Wang, M. C. H., Tang, Y. Y. (2015). Developing service innovation capability in the hotel industry.Service Business,9(1), 97-113. DOI: 10.1007/s11628-013-0220-z Tugores, M., Garca, D. (2015). The impact of innovation on firms' performance: an analysis of the hotel sector in Majorca.Tourism Economics,21(1), 121-140. DOI: 10.5367/te.2014.0440 Zopiatis, A., Constanti, P., Theocharous, A. L. (2014). Job involvement, commitment, satisfaction and turnover: Evidence from hotel employees in Cyprus.Tourism Management,41, 129-140. DOI: 10.1016/j.tourman.2013.09.013

Metamorphosis Metamorphosis Taking Place Involving Gregor And Its Eff

Metamorphosis: Metamorphosis Taking Place Involving Gregor and Its Effect on the Family Metamorphosis. This means a change in form, structure, or appearance. Change is a major theme throughout Franz Kafka's novella, The Metamorphosis. There is a significant relationship between the title, The Metamorphosis, and the theme of change. Kafka's main character, Gregor Samsa, undergoes many changes and his transformation evokes change in his family. Several metamorphosis take place involving Gregor. First, a physical change occurs When Gregor Samsa woke up one morning from unsettling dreams, he found himself changed in his bed into a monstrous vermin. After that happened, Gregor's voice changes from human into the voice of a bug. That was the voice of an animal, Gregor's manager said, but the words seemed perfectly clear to him. Beginning to see things less and less, Gregor experiences a change in his vision. An example, found on page 29, would be Gregor seeing the hospital less and less distinctly. A mental change in Gregor occurs when he starts not caring about or having no consideration for his family. It hardly surprised him that he was showing so little consideration for the others; once such consideration had been his greatest pride. Everyone in the Samsa family experiences changes brought on by Gregor's metamorphosis. Since Gregor's physical change renders him no longer able to work, the family's financial situation changes. Gregor's mother, father, and sister have to get jobs. Mrs. Samsa, Gregor's mother, sews lingerie for a local clothing store. His sister, who took a job as a salesgirl to help the family, also learns French in the evening so she might get a better position in the future. Mr. Samsa, Gregor's father, takes a job as a messenger for banking institutions. Turning into a bug, Gregor causes a lack of harmony among the family members. They keep away from him and will not even look at him. Now, because they are afraid of Gregor, at least two people always stay home together. Lifestyles that they used to have change. No maids want to stay. ...On the very first day the maid- it was not completely clear what and how much she knew of what happened- had begged his mother on bended knees to dismiss her immediately..; (26) Besides that, the necessity arises to rent rooms out to three borders to add to their income. Grete, willingly at first and unwillingly at the end, does everything for Gregor, such as clean his room and give him his food. After the death of Gregor, the family's feelings change from despair to hope and happiness. Death brings about a positive change in the way they now see Grete, as compared with the way they perceived her when Gregor was alive. Now to them Grete ... had blossomed into a good looking good-looking, shapely girl. (58) Also, they wish to marry her off. In addition they plan to move into a new, more manageable home in which they can find relief. As the seasons bring life and death changes in the world of nature, so to in this story, does the life and death of Gregor Samsa bring profound changes not only to him as an individual but also to the lives of the others around him.

Alternative Culture and Postmodernism

Alternative Culture and Postmodernism Music in the past twenty years was characterized by, among other concepts, the two concepts of alternative cultures and postmodernism. The context below will explain how the lyrics, instrumentation or sound, subjects or themes of five major cultures of music support or relate to these two concepts. Advertising We will write a custom report sample on Alternative Culture and Postmodernism specifically for you for only $16.05 $11/page Learn More This article will also provide examples of artists, the varying years they recorded their album in various cultures of music. The context below shall also reveal my thoughts of how the five different cultures of music portray and display our current generation in relation to the concepts above. Several types of music On examination of the concept of alternative cultures in music, it can be observed that this concept varies with different kinds of music culture. The common cultures of music known today are the hip hop, b lues, jazz, rock-punk, and modern crank cultures. The instrumentation used in the hip-hop culture is diverse. Around two decades ago, the culture of hip hop was referred to as commercial hip-hop within the dance industry. Today, there are the meaning of hip-hop is varied as numerous artists have defined the culture differently. One popular definition is that included in the 1999 album of the high and mighty hip hop group titled Home field advantage. The lyrics of one of the songs in the album stated that â€Å"Modern hip hop has grown from the dancing and shaking moves to just plain rapping.† This, according to Brod (159), describes the evolution of hip-hop in the recent years. Meanwhile, the culture of blues is usually associated with characteristics such as specific lyrics, bass lines and instruments which derive sounds that affect individuals differently. For instance, some people are used to listening to blues when they wake up in the morning while others love to listen to blues just before they sleep. The culture of blues was traditionally known as rock and roll. The new modern genre of blues that goes by the title of blues rock is a culture based on love songs and relationships. In the modern world, it is also associated with human emotions examples being melancholy or sadness.Advertising Looking for report on art and design? Let's see if we can help you! Get your first paper with 15% OFF Learn More The culture of jazz, entails making music by the use of instruments, mostly drum sets and trumpets. These instruments used are meant to echo sounds of clarity, warmth, unbelievable sense of swing and therefore create a harmonious atmosphere. In the history of jazz music, Louis Armstrong was among the most popular individuals related with the genre. On August 4th 1901, Armstrong perfected the improvised acts of performing solo (Storb 103).At first, the solo performances were done in shows during the breaks but later, the solo performances turned into shows of their own. In exploring the concept of modernism in the evolution of jazz, there are several types of jazz music that arise and these are the Big Band, Bebop, Ragtime, and Early fork jazz. In the current day, there exists a new type of jazz known as Free Jazz which entails the players being allowed to produce squeaking and sniveling sounds with their instruments, of cause depending with the audience. The culture of rock music, especially the punk rock, is often associated with fast, hard-edged music with stripped down instrumentation that create excessive sounds of metallic rhythms. Punk rock music had various phases in the 1980s such as the proto-punk type of music that was composed of short songs that were often political and very aggressive in nature. As years went by, in the late 1990s and early 2000s, musicians who were inspired by punk rock designed a new kind of rock known as pop punk rock which included distinctive styles of clothing and jewellery adornment. The crank culture is the most recently adopted culture in music. The crank form of music originated from fusion of the hip hop and electric genres. Crank music originated from Memphis, Tennessee and had become very popular in the 1990s within the US. By 2004, the genre had attained mainstream success. The music is characterized by the use of drum-machine rhythm, vocals characterized by shouting and heavy bass line that rhyme together in a call-answer manner. My perception about music culture My perception of some of the positive results associated with music cultures includes the creation of employment to many individuals and the entertainment associated with music while the negative effects include the music culture’s negative contribution to the erosion of societal moral standards. Advertising We will write a custom report sample on Alternative Culture and Postmodernism specifically for you for only $16.05 $11/page Learn More T hese evolving cultures portray our current generation as morally decayed, not principled and also a generation that is gradually abandoning the historical heritages that was one associated with music. Conclusion There are several cultures associated with different types of music, each having a few characteristics that differentiate it from the rest. This article has explored five different types of music cultures and described a few of the characteristics associated with each. The article also includes my views about the positive and negative effects of the music culture. From this article, it is apparent that the music cultures have evolved a lot since inception and will continue to evolve as time passes by. Brod, Doug. SPIN: Greatest Hits: 25 Years of Heretics, Heroes, and the New Rock n Roll. Hoboken, NJ: John Wiley and Sons press, 2010. (Print). Storb, Ilse. Jazz meets the world the world meets Jazz. Berlin: LIT Verlag Munster press, 2000 (Print).

Writing a Thesis

Writing a Thesis Writing a Thesis Writing a Thesis Thesis writing is a common assignment for academic degree programs.   Thesis should include research elements, it is the culmination of several months or years of studying. Writing a thesis requires deep thought, excellent planning and proper organization. Thesis topic must be justified; claims and conclusions must be supported by experiments or reasoned arguments and deductions. Thesis writing requires a careful investigation and deep research as well as analysis of the chosen problem.   It is not easy to write a good thesis and I hope the following tips will give you some ideas on writing a thesis.   Thesis Format Abstract, the introduction, the literature review and the conclusion are the required parts of the thesis format. The abstract provides the reader with a summary of thesis content. It should be brief but contain sufficient details, tell the reader about your motivation to conduct a research, state the project objectives, illuminate techniques employed, mention main results and conclusions. Abstracts should not exceed a page and should be self-contained. The abstract is the guide to the contents of the thesis, and therefore it is important to give the reader a good overview of the thesis topics. Introduction is the first chapter thesis writing. The purpose of introduction is to discuss the motivation of the work, state and define the problem that thesis is intended to solve, state the aim of the work, and tell how the work will progress. Also provide a brief overview of each of the main chapters. In the introduction you shouldn't go into details, you will have the chance to describe them later in other chapters. Remember that writing a thesis introduction is the final step of the writing process. Once all chapters are completed, you will see the structure of the whole thesis and be empowered to write a better introduction.   In addition, at this stage you will have the results of your work and ideas about the contribution of your thesis writing. Literature review section is based on published material. The purpose of the literature review writing is to give details about the motivation for the work, explain why the thesis problem is important. You should show that you have studied thoroughly what others have done. Make sure that you found out the most recent information relating to your field of study. The literature review is obviously a very important chapter because you have to employ good critical thinking skills. The purpose of writing a thesis conclusion is to summarize the main findings of the project, to list the contributions of the work and to give the directions for further research. Custom Thesis Writing Help If you are not sure how to write a good thesis and you seek professional help to write parts of your thesis, you are welcome to ask professional thesis writers for assistance.   We guarantee adherence to the instruction you provide and deliver free plagiarism report proving originality of delivered project.   We are available 24/7 to provide thesis writing help and we guarantee timely reply to your concerns.

Nike's Dilemma Case Study Example | Topics and Well Written Essays - 250 words

Nike's Dilemma - Case Study Example The on-going recession poses a serious threat to expansion of sports businesses. The only option left is to increase their advertising and improving the quality of the service they give to their customers. Titleist and other competing companies dealing with golf products could have taken advantage of this by raising promotions targeting clubs currently buying from Nike. As quoted on the Wall Street journal, â€Å"in 2009, sales of clubs and other support tools fell in by 11.9 %, which is three quarters of total golf sales Bustillo† (web). However, two other Nike golfers won two crucial matches in the same year helping Nike to regain the lost credibility. The drop in the golf sales and the recessionary period may hinder Nike to venture into new golf products, but this is advisable. Nike needs to work hard in rebranding Woods. This is one of the best ways of securing sales in golfing market since Woods is still influential despite the presently tainted image. The idea of introduction of new golf balls, t-shirts, and shoes that do not bear the old names that Woods used. They â€Å"Have you learnt anything?† Commercials by Nike helped in gathering people’s views on the scandal after engaging them to respond. Nike was supporting Woods to rejoin his family and achieve both corporate and personal penance. This approach by Nike was not much of a help since the companies sales still went down. According to National Golf Foundation, there is a decrease in golf sports. Since 2000, the number of those involved in this sport fell from 26 million to 30 million. Additionally, the persons who played this sport for 25 times a year fell to 4.6 million in 2005 from 6.9 million in 2000 (Vitello

CRITICAL ASSESSMENT OF THE OPERATION OF EQUALITY LEGISLATION Essay

CRITICAL ASSESSMENT OF THE OPERATION OF EQUALITY LEGISLATION - Essay Example This plan which came to be known as the Lisbon strategy was launched during June 2000 with the aim of transforming the EU into a â€Å"knowledge based economy† and to channelise the growth and development of the EU citizens (Accessibility Legislation - An Insight. 2005). The main challenges would include meeting the needs and aspirations of the people of the EU, especially in work areas like electronics, content and services including public servicing and the development of specialised skills for its people. Under the EU a public interactive forum has been established on how to make the benefits of computer technology compatible with old and elderly persons. This Commission also seeks to address to the difficulties encountered by the elderly in managing computers, mobile phones and internet services. The three areas in which the EC seeks to emphasise are â€Å"public procurements, certification and use of legislation† (Accessibility Legislation - An Insight. 2005). Under the provisions of Employment Equality Act 1998, of Ireland, any form of discrimination, on the basis of sex, marital or family status, sexual preferences, religion, age, race, colour, nationality, ethnic or national origins, presence of disability, and membership of traveller community is illegal and unenforceable. But it is widely believed that these laws could only be enforced on an â€Å"individualistic justice model† (Equality Coalition. 2004, P 5). Rather then the law itself, its enforcement is of more concern since large scale violations could go unnoticed unless immediate claims are made and registered. However this may create risks and difficulties upon underprivileged citizens, especially minorities, and they may not be aware of their rights and privileges under the law. Amending Section 2 of the Employment Equality Act 1998, Section 3 of the Equality Act 2004, provides that concessions may be made in the

John Kotters Eight Steps to Change Essay Example for Free

John Kotters Eight Steps to Change Essay A Systematic Approach: Eight Steps to Change. We shall use the impact of low-cost airline as an example to understand each step. In 2003, Lufthansa was facing intense competition from low-cost airline on short-haul domestic flights. In the fight for domination in the German skies, Lufthansa intend to match the low-cost rivals by expanding its own network of cut-price domestic and European services. Establish a sense of urgency. From previous experiences of battling competition and enforcing change, the first step leading to the successful implementation of change is the creation of urgency. Establishing a sense of urgency is vital for eliminating contentment and achieving the collaboration needed to implement change. Employees are required to co-operate, understand the differences between the company’s current situation and a desired future participate and step up to the mark in order to succeed. . 2. 2Step 2. Create a powerful guiding coalition. Once sense of urgency is established within the organisation, the next step is forming a strong group of guiding coalition. The group could consist of internal or external organisation members with significant credibility and authority. These â€Å"outsiders† can provide valuable judgement, experiences and ideas that in turn allow the employees to share a common level of understanding for change. 3. 2. 3Step 3. Develop a compelling vision. Obviously, the reason for changes is discontentment with the current situation and having the desire for a better future. For that reason, management have to develop a clear and accomplishable vision that consists of these characteristics: a desirable future, compelling, realistic, focused, flexible and, easy to communicate. They have to be specific about how the change will improve the organisation and how those improvements will benefit employees in the organisation. 3. 2. 4Step 4. Communicate the vision. During the implementation of change, there are bound to have resisters opposing the change. Communication is the crucial factor to convert the resisters with managers taking advantages of all the communication channels in the organisation to get the transformation effort across to all. It must be able to convey and explain the specifically how the vision will benefit them. 3. 2. 5Step 5. Empower others to act on the vision. In every change, there are bound to be obstacles. The first four steps encourage employees to accept changes. To further support change, obstacles that obstruct the way to attaining the vision should be eliminated. If the obstacles happen to be an employee, the organisation may well have to decide the option available or sever the relationship with the individual. 3. 2. 6Step 6. Generate short-term wins Depending on the significance of change, some transformation of change might take years to before it is successfully implemented. In the case of Lufthansa, in order to top the low-cost aviation industry, the duration might approximately take ten years. Attitude and motivation among employees might fade along the way. Soon, they will loose sight of the vision and become discouraged and disappointed therefore Lufthansa should set up multiple short-term win situations in a major transformation change. 3. 2. 7Step 7. Consolidate gains and push for more change. It is important to note that celebrating a short-term win might create complacency among employees. So instead of celebrating or declaring victory prematurely, organisation should take the opportunity to implement larger changes. With the confidence and belief, employees will be able to accept larger and more drastic changes than before. Organisation should build on the current momentum to push for more change. 3. 2. 8Step 8. Anchor new approaches in the company’s culture. Once the objective has been achieved, prove the positive result to employees. After that, management should ensure that cementation work such as new working methodologies and policies are enforced into the company culture whereby continuous improvement and changes are seen as norm and survival.

Essay --

The 1960’s was a time of war, politics, and a trip to the moon. For some it was a turbulent time filled with chaos, while for others it was a peaceful, prosperous time. For my grandfather, Robert Mammini, it was the decade of his life where he would settle down, start a family, and experience a most memorable decade. He was married in 1961 at the age of 24 to my grandma, Mary Mammini. During this decade his family expanded and he had three children. His first born Kim, my mom was born in 1962, followed by my uncle in 1964 and later my aunt in 1966. He and my grandmother lived in Concord, California just several blocks from Clayton Valley High School. It’s weird to think they lived two minutes from where I live now. With my grandma’s hands full with three kids it was up to my grandpa to be the working man. He worked at James Nelson Company, a booming heating and air conditioning company, in San Francisco where he made good wages and was given great benefits. With the good pay my grandfather was able to easily afford a brand new home priced at $22,000, which included 3 beds and 2 baths. This decade was the start of a long ride for the Mammini family filled with incredible world events that we will never experience again. The sixties was a decade filled with major political debates that affected the entire country. By the time the sixties came around we were in the most turbulent part of the Cold War, an era of military and political tension between the United States and the Soviet Union. As Dwight Eisenhower brought the fifties to a close it was time for a new president to take hold of the reigns. As the country closed in on one of the closest elections in history it was up to Democratic candidate, John F. Kennedy to compete agains... ...ed the rest of his life. My grandfather told me that the sixties were some of the best years of his life. He married the love of his life at the beginning of the decade and by its’ final few years he had three beautiful children that would all go on to live happy lives. The decade had several near disasters but none of them materialized. Overall the sixties was a great time for America. The people were happy, technology was on the move, and the economy was booming. It was also a time where it finally looked like the U.S. was finally pulling ahead of the Soviet Union. We defused a crisis that forced the Soviets to stand down during the Cuban Missile Crisis. They may have beaten us into putting a man into space, but we won the final battle when we landed on the moon. The sixties no doubt had their lows, but they were outweighed by all the highs they brought with them. Essay -- The 1960’s was a time of war, politics, and a trip to the moon. For some it was a turbulent time filled with chaos, while for others it was a peaceful, prosperous time. For my grandfather, Robert Mammini, it was the decade of his life where he would settle down, start a family, and experience a most memorable decade. He was married in 1961 at the age of 24 to my grandma, Mary Mammini. During this decade his family expanded and he had three children. His first born Kim, my mom was born in 1962, followed by my uncle in 1964 and later my aunt in 1966. He and my grandmother lived in Concord, California just several blocks from Clayton Valley High School. It’s weird to think they lived two minutes from where I live now. With my grandma’s hands full with three kids it was up to my grandpa to be the working man. He worked at James Nelson Company, a booming heating and air conditioning company, in San Francisco where he made good wages and was given great benefits. With the good pay my grandfather was able to easily afford a brand new home priced at $22,000, which included 3 beds and 2 baths. This decade was the start of a long ride for the Mammini family filled with incredible world events that we will never experience again. The sixties was a decade filled with major political debates that affected the entire country. By the time the sixties came around we were in the most turbulent part of the Cold War, an era of military and political tension between the United States and the Soviet Union. As Dwight Eisenhower brought the fifties to a close it was time for a new president to take hold of the reigns. As the country closed in on one of the closest elections in history it was up to Democratic candidate, John F. Kennedy to compete agains... ...ed the rest of his life. My grandfather told me that the sixties were some of the best years of his life. He married the love of his life at the beginning of the decade and by its’ final few years he had three beautiful children that would all go on to live happy lives. The decade had several near disasters but none of them materialized. Overall the sixties was a great time for America. The people were happy, technology was on the move, and the economy was booming. It was also a time where it finally looked like the U.S. was finally pulling ahead of the Soviet Union. We defused a crisis that forced the Soviets to stand down during the Cuban Missile Crisis. They may have beaten us into putting a man into space, but we won the final battle when we landed on the moon. The sixties no doubt had their lows, but they were outweighed by all the highs they brought with them.

Case Study Business Ethics

Comment on Piech’s neglect in not telling the board about Porsche buying Volkswagen shares. What is the significance of this event? During a Volkswagen supervisory meeting on April 19,2006, some of the board members asked for the reason on the dramatically changes on the price of Volkswagen shares. Unfortunately, there was no answer on this matter. Piech was the one who know about Porsche buying Volkswagen shares and purposely not informed to the board members of Volkswagen. The price of shares increased was due to Porsche keep buying the Volkswagen shares.Piech stated that he kept quiet on the increasing of the price of Volkswagen shares because he did not want the price of Volkswagen shares to increase much more higher. It is unethical behavior that done by Piech. Piech should inform the board members of Volkswagen as they can find a strategy to prevent the share price grows up abnormally. The board members have the right to be well informed on the reason of changes on the s hares price. The significance of this event is the drastically increase in the price of Volkswagen shares.Porsche tends to buy the Volkswagen shares as much as possible in order to increase the price of Volkswagen shares. Porsche would like to increase the price of Volkswagen shares in order to direct the Volkswagen shareholders that Porsche want to takeover Volkswagen. It then makes sense to the public that Porsche want the share of Volkswagen. From here, Porsche shorted huge amounts of Volkswagen shares by borrowing from the existing owners. Then, Porsche started to sell it to earn the money and buy back the shares when the price dropped.It results Porsche earned a large amount of profit by short selling the shares. As Porsche acquired a large amount of Volkswagen shares, Porsche became the Volkswagen’s largest shareholder. The Economist. (2008). How Porsche fleeced hedge funds and roiled the world’s financial markets. Retrieved from http://www. economist. com/node/1 2523898. Bloomberg. (2012). Piech Crowns 20-Year VW Turnaround With Porsche Takeover. Retrieved from http://www. bloomberg. com/news/2012-07-05/piech-crowns-20-year-vw-turnaround-with-porsche-takeover-cars. html

Disneyland

Marketing plan for HK Disneyland Disneyland is the strong brand name in the world. Hong Kong is home to the fifth Disney Resort in the world and the city's landscape and vibrant, diverse culture have inspired our Imagineers to create a variety of entertainment that is unique to Hong Kong Disneyland Resort. Hong Kong Disneyland Resort brings the magic of a world-class entertainment experience to people of all ages. Nowadays, HK Disneyland will be competing with local and other country theme park . More competitors go into share the market. The following is explain more about plan for our company marketing planning on the few years Executive Summary HK Disneyland is preparing to launch more products, services and more attraction. To arrive this goals, I think enlarge to develop it. Our objective is creating news product/service and get more customer . Our company wills offers a unique combination of features at value-added price. We are target on different segments customers. It can be make higher demands in the future. Moreover, objective is to achieve market share leader and financial objectives are achieve sales revenues increased more by 50% , the number of family tourists has increased by 20%, whereas the number of tourists aged below 16 has increased by 35% over the same period. HK Disneyland is a long-term investment and an important component of our tourism infrastructure. It helps develop Hong Kong into the premier destination for family tourists in the region due to growth of visitors. Current Marketing Situation HK Disneyland faces to hypercompetitors and many theme parks in the theme park entertainment market. For example, Singapore Universal Studios, Ocean Park is enlarging the area and build a hotel, Shanghai Disneyland will build. Diversification products/services are increasing popular today; forecasts suggest that annual sales of such devices will grow more than 50% for the next few years. More visitors income increased and life standard quality is improving due to their country economy turns better , so visitors is growth especially China visitors. China government has loosen the entry restrictions for citizens of many different countries. Hence, more intense demands are increasing. Moreover, nowadays rapid development of information technology, we can find some information and buy ticket and hotel in internet . New technology can improve our service too! The market segments will target all (we don’t ignore generation Y, because they are willing spend money on this status but still concentrate the family segments. China market has 20 millions children, we can solve their tension and make them fulfillment. To gain market share in dynamic environment, Disneyland must carefully target specific segments with features that deliver benefits valued by each customer group. Market Description HK Disneyland welcome all different age of visitors to come for has a fun. Specific segment being targeted include Baby boomer, Honeymooners, family such as Full nester, Student, Generation Y, Children . The following table shows how Disneyland suits the needs of targeted consumer segment. Disneyland consists of different product and service to cater the customer. E. g. Baby boomer like to watch parade and fireworks; Honeymooners take a photo for wedding album; family bring the child to see stage show ;student and generation Y enjoy the exciting rides and musical; children like cartoon character. In fact, all this entertainment facility is popular and caters all of the segments. Targeted Segment |Customer Need |Corresponding feature/Benefit | |Baby Boomer |- Sight seeing |- Inspiration Lake and Recreation Center | | |- with rich experience and extensive |- Park Promenade | | |knowledge |- Arboretum | | | |- Parade and fireworks | | |- Musical | |Honeymooners |- Desire romantic atmosphere |- Spa in hotel | | | |- Disneyland theme hotel | | | |- Romantic dinning restaurant | | | |- Take photo with cartoon character | |Family such as Full nester |-For relax and have a fun |- 3D film | | with child |-Have happy experience |- Musical | | | |- Parade and fireworks | | | |- Cartoon character | | | |- Rides | | | |- All activities and entertainment | Targeted Segment |Customer Need |Corresponding feature/Benefit | |Generation Y & student |- Exciting |- Rides such as Space Mountains | | |- Attractive |- Different and unique attraction such as 3D | | |- Cater friend gathering and have a fun |film, Musical | | |- Entertainments |- Halloween for scared ghost house, bright | | | |decorations of Christmas, celebrate the seasons| | | |with events | |Corporate users |- Convention room for meeting |- Explore the unique, modern and adaptable | | |- Banquet and event |places to host your guests | | |- |- Big area space for party | New Services To sustainable our company benefit, we need to Continuous improving firm. Add more values to satisfy our customers, therefore we can attack other competitors and bring our long term profit! I suggest some new service and how to product-market expansion. The following is includes market penetration, market development, product development and diversification. For the transportation, we can provide shuttle bus. Because customers think that when they going to back home from Disneyland, they think take the bus to home is very far and consumes a long time. They want to back home quickly and don’t want to wait a bus for a long time. To convenience them, we supply shuttle bus in the peak hour in the peak seasonal such as Halloween, Christmas events. We only provide single journey from Disneyland to center (e. g. Mongkok ) . It can solve people crowed and block. For new services, we would like add new technology in it. Such as Wi-FI in Disneyland, Mobile iPhone apps, hotel IP phone 5. ; Also, when customers watch the 3D film, we can provide functional Audio translator player to our come from different country visitors. They can use this player to choice their language to watch; For the disable or handicapped segment, we cant ignore them. We can provide guide dog to guide this group people visit around. We also have our crew to assist them. They can able to have good memory and experience. Moreover, we create a tour for disable and handicapped this group segment, because they want to have a fun but they need to pecial look after careful for them. This group really wants to visit but their family cannot take them out due to family member busy work. So that this group people can join our tour . They can feel our love and care them. They feel very touching . We will insert Story telling activities. Through cartoon character telling education sto ry to children, they can learn more. They also can offer special price tickets and souvenir and first priority to enjoy our attraction and entertainment ; In additional, Baby boomer care about her health on her age. So we can add some health product/services elements in it. We can take some vacant lands to be farm. This farm is farming organic foods and fruit. We can teach them how to farm and give some health knowledge to them. I believe that it have health and education elements . Every people like it and popular. Family like it much of this family tour; I would like to add circus. Performers may wear cartoon clothes to perform. It can target all segment. They don’t need outbound to see ; Insert Ferris Wheel in Disneyland ,more attraction and romantic ; Also, Take a land for four seasons garden. This garden has different varieties beauty flower and plants. In different season have different flowers to display; Then, I suggest customer take a cartoon clothes to wear and taking photo. Let the participants involved (emerging trend) , they think so funny! ; Final, most of the tourists is interesting to know more our company at the back such as the stage at the back ,how performers change their perform uniform so quick? How do the performers make up†¦Ã¢â‚¬ ¦ etc. They are very interesting and want to explore the mysterious world of Disneyland. We can offer this suggestion to them. These new services and product is personalization. It can create and attract potential customers. We can make potential customer change to our actual customers. They will think more worth to visit! Competitive Review New theme park and new attraction sights to enter this market in the world. It has pressures industry participants to continually add features and cut prices. Competitions from specialized devices for sms, email messaging, invest lots of money on shopping mall. Key competitors include: – Ocean Park target segment to all groups. They have different values and features. They have exciting entertainment such as rides and also have sightseeing such as shows, animal exhibits. Those activities brings the culture and education value. – Universal Studios Singapore target segment to all groups. They have different values and features. Tourists explore world’s largest Marine life park, ride the movieâ„ ¢ at studio, catch Animatronics performance, meeting at largest column –free ballroom. Competitor |Targeted Segment |Features |Price | |Ocean Park |All group |Aquarium, The abyss turbo drop, Ocean theatre, Sea jelly |Adult | | | |spectacular, Skyfair, Space Wheel, Sightseeing tower, |$ 250 | | | |Panda, Alligator, dolphins |Children | | | | |$ 125 | |Universal Studios Singapore |All group |Roller coasters, movie-themed shows, ocean’s creatures, |Adult | | | |FestiveWalk, Maritime Xperiential Museum,Spa,Villa,Wedding |$ 365 | | | |banquet, Best dinning and atmosphere |Children | | | | |$ 265 | Despite this strong competition, Disneyland can carve out definite image nag gain recognition among targeted segment. Our voice-recognition features for fairy stories , Disneyland cartoon ,firework and Disney souvenirs. That is differentiation for competitive advantage. Also, they got good experience and unforgettable memory after they visit. Moreover, HK Disneyland has some product and services are HK Disneyland own and innovation such as it is a small world; the largest world film screen; three theme attractions, that are innovation and own in HK Disneyland and will not appear from other Disneyland; Besides, we have Toy Story Campus at HK Disneyland , that is innovation in Asia. TOWS MATRIX – DISNEYLAND | |Strengths (S) |Weaknesses (W) | | |Exclusive | | | -Disneyland patent right in HK(first cartoon |Smaller area size compare with other Disneyland | | |theme park) |Not attractive to generation Y. ( no more amusement| | |High standard of service |rides) | | |Strong brand name |Unchanged visual merchandising | | |Customer loyalty and have celebrity recommend|Less attraction | | |and support. | | |Strong network and support by HK government | | | |Comfort environment and warm atmosphere | | |Opportunities (O) |SO Strategies |WO Strategies | | | | | |Emerging trends destination |Take advertisement in family always visit |Enlarge Disneyland | |Solo tour (China Market) |place and internet. |- E. g. Disney Seas (a water world theme park) | |Pricing is cheaper than other Disneyland |Promotion to China market. |likes Tokyo | |Demand increasing due to people living |Provide diversification items in a program |2. To build up more attractive and values on | |standard enhanced, visitors growth up and |To promote Disneyland hotel and resort |Disneyland | |JPD rate raised |proving good services and quality |3. ) Don’t ignore target to generation Y. | |Threats (T) |ST Strategies |WT Strategies | |Increased competition. -Some countries |Offer special price for some seasonal |Review market strategy and whether need to | |built theme park are similar with |Insert Joint-related discount with other |refresh. | |Disneyland. E. g. : EVERLAND in Korea |brand company promotion |Create new customer and new product/service. | |,Universal Studies . Bring them to reminds of their childhood |Build image are sui table for all segment group | |Increased competition market share and |memory |Continuous improving firm and attend more SCR | |pressure on pricing ( Shanghai Disneyland)| |(Society corporate reasonability. | | | | | Objectives and Issues I have ser aggressive but achievable for the first and second years of market entry. First-year Objectives We are aiming for raising market share percentage; people aware of HK Disneyland and make them recall ; more different segments love and visit and make a buzz. Second- year Objectives Our second- year Objectives are to achieve market leader and keep it stable and keep for a long time. Increases the popular level in world and make tourists first priority to visit it. Also, have good profit revenue. ] Issues Our major issue is the ability to establish a well-regarded brand name with meaningful position. We must invest heavily in marketing to create a memorable and distinctive brand image projecting innovation, values, benefit. We also must measure awareness and response we can adjust our marketing efforts as necessary. Marketing Strategy Positioning Visit Disneyland differentiation, we are positioning as the most value and benefits added to visit. The friend and family gathering place. The strategy will focus on the attraction, entertainment, good atmosphere. Remind they will have unforgettable memory and remind they will loss if they never come. Product/Service/people strategy Tell the public that we will provide training to our staff, so our customers can feel our services have excellent quality service to provide. We will treat our staff happy, then staff can make happy and motivate to our customer. We will display beautiful, bright and well decoration, comfort environment, enjoyment , wonderment sight seeing and has a gorgeous time in the park . Price and promotion strategy We expect to lower the price of tickets when we expand and launch new attraction. We will do some promotion of tickets and hotel. We will make some promotion and discount in dull seasonal. Because it can attract more people to come. Also, student and disable person offer some discount; offer some package for family segment. If customer birthday or wedding anniversary or Disneyland anniversary, we also offer big discount and gifts for them . Moreover, we will contact some corporate and company to joint-relate discount. For example, if they shopping at Eugenegroup shop and purchase, they take the shop receipt can get special offer price. Then, we will launch new Disney cartoon souvenirs (Limited sale and limited version) in a year. It can attract customer to come and collect this valuable products. Place strategy Because is a fairy tale theme park, therefore the choice of location far away person smoke already place, the coordination specially designs the MTR subway to lead the paradise; The entire design extremely coordinates the paradise subject, enters the singularly varied paradise by the world through the tunnel. Establish strategic business units (SBUs) The Walt Disney Company Disneyland Disney Cruise Line Disneyland Hotel and Resort Disneyland souvenirs store Disneyland restaurant Action Programs Following are summaries of the action programes : 2010 July – 2011 July: Press Release: Hong Kong Disneyland Announces Expansion Plans. -Will have new Attractions in Disney and I phone apps -Concentrate to promote for China market on advertisements ( Media, web site,facebook. ) -Create and held on new different events for celebration and ceremony. 2011 July- 2012 July: -Make slogan and find different age of opinion leader and celebrity endorsement to promote for different segment group -To announce one of the new attractions is opening. -Continuing promote in advertisements and target all segment. Use different message and meaningful in advertisement media for all segments. – Keep promoting for China market -Sale promotion -Do more SCR and charity. Insert the new service such as for disable tour and new technology. -Photograph competition 2012 July- 2013July: Press Release: -All new products and new services finished to built and playing gradually. (details of new service and product ,see the above-mentioned articles -Continuing promote in advertisements and target all segment. Use different message and meaningful in advertisement media for all segments for the entire world. – Keep promoting for China market -Do more SCR and charity. – Slogan again and find different age of opinion leader and celebrity endorsement to promote for different segment group – Sale promotion continuing -Review the annual report Disneyland Marketing plan for HK Disneyland Disneyland is the strong brand name in the world. Hong Kong is home to the fifth Disney Resort in the world and the city's landscape and vibrant, diverse culture have inspired our Imagineers to create a variety of entertainment that is unique to Hong Kong Disneyland Resort. Hong Kong Disneyland Resort brings the magic of a world-class entertainment experience to people of all ages. Nowadays, HK Disneyland will be competing with local and other country theme park . More competitors go into share the market. The following is explain more about plan for our company marketing planning on the few years Executive Summary HK Disneyland is preparing to launch more products, services and more attraction. To arrive this goals, I think enlarge to develop it. Our objective is creating news product/service and get more customer . Our company wills offers a unique combination of features at value-added price. We are target on different segments customers. It can be make higher demands in the future. Moreover, objective is to achieve market share leader and financial objectives are achieve sales revenues increased more by 50% , the number of family tourists has increased by 20%, whereas the number of tourists aged below 16 has increased by 35% over the same period. HK Disneyland is a long-term investment and an important component of our tourism infrastructure. It helps develop Hong Kong into the premier destination for family tourists in the region due to growth of visitors. Current Marketing Situation HK Disneyland faces to hypercompetitors and many theme parks in the theme park entertainment market. For example, Singapore Universal Studios, Ocean Park is enlarging the area and build a hotel, Shanghai Disneyland will build. Diversification products/services are increasing popular today; forecasts suggest that annual sales of such devices will grow more than 50% for the next few years. More visitors income increased and life standard quality is improving due to their country economy turns better , so visitors is growth especially China visitors. China government has loosen the entry restrictions for citizens of many different countries. Hence, more intense demands are increasing. Moreover, nowadays rapid development of information technology, we can find some information and buy ticket and hotel in internet . New technology can improve our service too! The market segments will target all (we don’t ignore generation Y, because they are willing spend money on this status but still concentrate the family segments. China market has 20 millions children, we can solve their tension and make them fulfillment. To gain market share in dynamic environment, Disneyland must carefully target specific segments with features that deliver benefits valued by each customer group. Market Description HK Disneyland welcome all different age of visitors to come for has a fun. Specific segment being targeted include Baby boomer, Honeymooners, family such as Full nester, Student, Generation Y, Children . The following table shows how Disneyland suits the needs of targeted consumer segment. Disneyland consists of different product and service to cater the customer. E. g. Baby boomer like to watch parade and fireworks; Honeymooners take a photo for wedding album; family bring the child to see stage show ;student and generation Y enjoy the exciting rides and musical; children like cartoon character. In fact, all this entertainment facility is popular and caters all of the segments. Targeted Segment |Customer Need |Corresponding feature/Benefit | |Baby Boomer |- Sight seeing |- Inspiration Lake and Recreation Center | | |- with rich experience and extensive |- Park Promenade | | |knowledge |- Arboretum | | | |- Parade and fireworks | | |- Musical | |Honeymooners |- Desire romantic atmosphere |- Spa in hotel | | | |- Disneyland theme hotel | | | |- Romantic dinning restaurant | | | |- Take photo with cartoon character | |Family such as Full nester |-For relax and have a fun |- 3D film | | with child |-Have happy experience |- Musical | | | |- Parade and fireworks | | | |- Cartoon character | | | |- Rides | | | |- All activities and entertainment | Targeted Segment |Customer Need |Corresponding feature/Benefit | |Generation Y & student |- Exciting |- Rides such as Space Mountains | | |- Attractive |- Different and unique attraction such as 3D | | |- Cater friend gathering and have a fun |film, Musical | | |- Entertainments |- Halloween for scared ghost house, bright | | | |decorations of Christmas, celebrate the seasons| | | |with events | |Corporate users |- Convention room for meeting |- Explore the unique, modern and adaptable | | |- Banquet and event |places to host your guests | | |- |- Big area space for party | New Services To sustainable our company benefit, we need to Continuous improving firm. Add more values to satisfy our customers, therefore we can attack other competitors and bring our long term profit! I suggest some new service and how to product-market expansion. The following is includes market penetration, market development, product development and diversification. For the transportation, we can provide shuttle bus. Because customers think that when they going to back home from Disneyland, they think take the bus to home is very far and consumes a long time. They want to back home quickly and don’t want to wait a bus for a long time. To convenience them, we supply shuttle bus in the peak hour in the peak seasonal such as Halloween, Christmas events. We only provide single journey from Disneyland to center (e. g. Mongkok ) . It can solve people crowed and block. For new services, we would like add new technology in it. Such as Wi-FI in Disneyland, Mobile iPhone apps, hotel IP phone 5. ; Also, when customers watch the 3D film, we can provide functional Audio translator player to our come from different country visitors. They can use this player to choice their language to watch; For the disable or handicapped segment, we cant ignore them. We can provide guide dog to guide this group people visit around. We also have our crew to assist them. They can able to have good memory and experience. Moreover, we create a tour for disable and handicapped this group segment, because they want to have a fun but they need to pecial look after careful for them. This group really wants to visit but their family cannot take them out due to family member busy work. So that this group people can join our tour . They can feel our love and care them. They feel very touching . We will insert Story telling activities. Through cartoon character telling education sto ry to children, they can learn more. They also can offer special price tickets and souvenir and first priority to enjoy our attraction and entertainment ; In additional, Baby boomer care about her health on her age. So we can add some health product/services elements in it. We can take some vacant lands to be farm. This farm is farming organic foods and fruit. We can teach them how to farm and give some health knowledge to them. I believe that it have health and education elements . Every people like it and popular. Family like it much of this family tour; I would like to add circus. Performers may wear cartoon clothes to perform. It can target all segment. They don’t need outbound to see ; Insert Ferris Wheel in Disneyland ,more attraction and romantic ; Also, Take a land for four seasons garden. This garden has different varieties beauty flower and plants. In different season have different flowers to display; Then, I suggest customer take a cartoon clothes to wear and taking photo. Let the participants involved (emerging trend) , they think so funny! ; Final, most of the tourists is interesting to know more our company at the back such as the stage at the back ,how performers change their perform uniform so quick? How do the performers make up†¦Ã¢â‚¬ ¦ etc. They are very interesting and want to explore the mysterious world of Disneyland. We can offer this suggestion to them. These new services and product is personalization. It can create and attract potential customers. We can make potential customer change to our actual customers. They will think more worth to visit! Competitive Review New theme park and new attraction sights to enter this market in the world. It has pressures industry participants to continually add features and cut prices. Competitions from specialized devices for sms, email messaging, invest lots of money on shopping mall. Key competitors include: – Ocean Park target segment to all groups. They have different values and features. They have exciting entertainment such as rides and also have sightseeing such as shows, animal exhibits. Those activities brings the culture and education value. – Universal Studios Singapore target segment to all groups. They have different values and features. Tourists explore world’s largest Marine life park, ride the movieâ„ ¢ at studio, catch Animatronics performance, meeting at largest column –free ballroom. Competitor |Targeted Segment |Features |Price | |Ocean Park |All group |Aquarium, The abyss turbo drop, Ocean theatre, Sea jelly |Adult | | | |spectacular, Skyfair, Space Wheel, Sightseeing tower, |$ 250 | | | |Panda, Alligator, dolphins |Children | | | | |$ 125 | |Universal Studios Singapore |All group |Roller coasters, movie-themed shows, ocean’s creatures, |Adult | | | |FestiveWalk, Maritime Xperiential Museum,Spa,Villa,Wedding |$ 365 | | | |banquet, Best dinning and atmosphere |Children | | | | |$ 265 | Despite this strong competition, Disneyland can carve out definite image nag gain recognition among targeted segment. Our voice-recognition features for fairy stories , Disneyland cartoon ,firework and Disney souvenirs. That is differentiation for competitive advantage. Also, they got good experience and unforgettable memory after they visit. Moreover, HK Disneyland has some product and services are HK Disneyland own and innovation such as it is a small world; the largest world film screen; three theme attractions, that are innovation and own in HK Disneyland and will not appear from other Disneyland; Besides, we have Toy Story Campus at HK Disneyland , that is innovation in Asia. TOWS MATRIX – DISNEYLAND | |Strengths (S) |Weaknesses (W) | | |Exclusive | | | -Disneyland patent right in HK(first cartoon |Smaller area size compare with other Disneyland | | |theme park) |Not attractive to generation Y. ( no more amusement| | |High standard of service |rides) | | |Strong brand name |Unchanged visual merchandising | | |Customer loyalty and have celebrity recommend|Less attraction | | |and support. | | |Strong network and support by HK government | | | |Comfort environment and warm atmosphere | | |Opportunities (O) |SO Strategies |WO Strategies | | | | | |Emerging trends destination |Take advertisement in family always visit |Enlarge Disneyland | |Solo tour (China Market) |place and internet. |- E. g. Disney Seas (a water world theme park) | |Pricing is cheaper than other Disneyland |Promotion to China market. |likes Tokyo | |Demand increasing due to people living |Provide diversification items in a program |2. To build up more attractive and values on | |standard enhanced, visitors growth up and |To promote Disneyland hotel and resort |Disneyland | |JPD rate raised |proving good services and quality |3. ) Don’t ignore target to generation Y. | |Threats (T) |ST Strategies |WT Strategies | |Increased competition. -Some countries |Offer special price for some seasonal |Review market strategy and whether need to | |built theme park are similar with |Insert Joint-related discount with other |refresh. | |Disneyland. E. g. : EVERLAND in Korea |brand company promotion |Create new customer and new product/service. | |,Universal Studies . Bring them to reminds of their childhood |Build image are sui table for all segment group | |Increased competition market share and |memory |Continuous improving firm and attend more SCR | |pressure on pricing ( Shanghai Disneyland)| |(Society corporate reasonability. | | | | | Objectives and Issues I have ser aggressive but achievable for the first and second years of market entry. First-year Objectives We are aiming for raising market share percentage; people aware of HK Disneyland and make them recall ; more different segments love and visit and make a buzz. Second- year Objectives Our second- year Objectives are to achieve market leader and keep it stable and keep for a long time. Increases the popular level in world and make tourists first priority to visit it. Also, have good profit revenue. ] Issues Our major issue is the ability to establish a well-regarded brand name with meaningful position. We must invest heavily in marketing to create a memorable and distinctive brand image projecting innovation, values, benefit. We also must measure awareness and response we can adjust our marketing efforts as necessary. Marketing Strategy Positioning Visit Disneyland differentiation, we are positioning as the most value and benefits added to visit. The friend and family gathering place. The strategy will focus on the attraction, entertainment, good atmosphere. Remind they will have unforgettable memory and remind they will loss if they never come. Product/Service/people strategy Tell the public that we will provide training to our staff, so our customers can feel our services have excellent quality service to provide. We will treat our staff happy, then staff can make happy and motivate to our customer. We will display beautiful, bright and well decoration, comfort environment, enjoyment , wonderment sight seeing and has a gorgeous time in the park . Price and promotion strategy We expect to lower the price of tickets when we expand and launch new attraction. We will do some promotion of tickets and hotel. We will make some promotion and discount in dull seasonal. Because it can attract more people to come. Also, student and disable person offer some discount; offer some package for family segment. If customer birthday or wedding anniversary or Disneyland anniversary, we also offer big discount and gifts for them . Moreover, we will contact some corporate and company to joint-relate discount. For example, if they shopping at Eugenegroup shop and purchase, they take the shop receipt can get special offer price. Then, we will launch new Disney cartoon souvenirs (Limited sale and limited version) in a year. It can attract customer to come and collect this valuable products. Place strategy Because is a fairy tale theme park, therefore the choice of location far away person smoke already place, the coordination specially designs the MTR subway to lead the paradise; The entire design extremely coordinates the paradise subject, enters the singularly varied paradise by the world through the tunnel. Establish strategic business units (SBUs) The Walt Disney Company Disneyland Disney Cruise Line Disneyland Hotel and Resort Disneyland souvenirs store Disneyland restaurant Action Programs Following are summaries of the action programes : 2010 July – 2011 July: Press Release: Hong Kong Disneyland Announces Expansion Plans. -Will have new Attractions in Disney and I phone apps -Concentrate to promote for China market on advertisements ( Media, web site,facebook. ) -Create and held on new different events for celebration and ceremony. 2011 July- 2012 July: -Make slogan and find different age of opinion leader and celebrity endorsement to promote for different segment group -To announce one of the new attractions is opening. -Continuing promote in advertisements and target all segment. Use different message and meaningful in advertisement media for all segments. – Keep promoting for China market -Sale promotion -Do more SCR and charity. Insert the new service such as for disable tour and new technology. -Photograph competition 2012 July- 2013July: Press Release: -All new products and new services finished to built and playing gradually. (details of new service and product ,see the above-mentioned articles -Continuing promote in advertisements and target all segment. Use different message and meaningful in advertisement media for all segments for the entire world. – Keep promoting for China market -Do more SCR and charity. – Slogan again and find different age of opinion leader and celebrity endorsement to promote for different segment group – Sale promotion continuing -Review the annual report

Hugher Art design studies summary Essays

Hugher Art design studies summary Essays Hugher Art design studies summary Essay Hugher Art design studies summary Essay Design Studies Summary The historical textile I have chosen to write about, Keyboard was designed by Henry Spence Moore , an English designer, and sculptor. He is best known for his semi- abstract, monumental ,bronze sculptures located around the world. Keyboard is furnishing fabric made of printed wool. The ergonomics of this textile are hard to observe without physically touching the fabric but it looks rough. I do not think you would want your sofa to be made of it. The aesthetics of Keyboard are quite dull. No bright colors are used so your eyes are not initially attracted to this textile. But the print is quite abstract so when you look close enough it intrigues you because you want to work out what the pictures on the design are. It is a musical themed textile as you can tell by the name. There are long lines of piano keys dividing the print into separate parts. In one row there are pictures which appear to be a saxophone, a tambourine ,and a person who is possibly a singer or conductor. The other row contains a pair of hands which is the clearest picture on the print, but the other pictures in that row are really hard to work out. Maybe one is a musical triangle, but he other pictures look like leaves. The color choice is very neutral- brown, beige, cream, and light pink- so this textile wouldnt be too harsh for a room even with the odd pictures on it. The function of this textile is to be used on furniture. This is quite a safe material to use for furniture as wool is not as flammable as some natural fibers sucks as cotton. It shouldnt be too expensive as wool is not an expensive material. The target market for this textile would be musical people. The contemporary textile I have chosen to write about, Red or Dead Elvis was designed y is a dress fabric made from screen printed cotton Jersey. From what I can tell the ergonomics seem to be quite good. It is a smooth material as its cotton and thats what would be good for a dress to make it comfortable. The aesthetics of Red or Dead Elvis are interesting and very sass. I can imagine a girl wearing a dress with this print during that time. The design contains pictures of a very familiar face to everyone around the world, Elvis Presley. This will make this design interesting to a lot of people because of the familiar face on it. Etches of bold classic tailoring fabrics such as Handouts, Clenched, Herringbone and Prince of Wales are used in this textile. The monochrome quality of the prints brings out the geometric characteristics of the fabrics, they all have similarities therefore contrast with the pictures of Elvis, making him stand out. The function of this textile is to be used fro a dress. Its a soft material though flammable. It may be an expensive material due to the intrigued designs and the fact Elvis is on it. The t arget market would be a female who likes crazy patterns and Elvis obviously. My favorite textile would have to be Red or Dead Elvis because I like the geometric style of the patterns and I also like Elvis. Keyboard and Red or Dead Elvis hardly have any similarities apart from the musical theme. keyboard is too dull for my liking, and red or dead Elvis is so eye catching with the bold contrasts of black and white, geometric patterns and soft photographs, and the hundreds of square patches. keyboard is unique and semi-abstract, red or dead Elvis has classic whether youre drawn to one or the other. In my case its the familiar textile because IM interested in Elvis.

Typical New Years Greetings in French

Typical New Years Greetings in French The  French really know how to celebrate New Years. Indeed, New Years in France is not just a day, or a day and an evening, but an entire season. Saying Happy New Year in French involves knowing basic New Years greetings as well as learning French New Years greetings related to the season. Typical French New Years Greeting In English, you say Happy New Year. But the French generally dont say new when wishing someone a great year. Instead, in French, you say only happy year, as in: Bonne annà ©e Happy New Year The French usually follow this expression with a phrase that literally translates as have a good health, as in: Bonne santà © Good health to you. To really understand how to send New Years greetings, its helpful to learn that in France, citizens celebrate the New Years (or holiday) season for more than a month.   Sending Greetings for the Upcoming Year The holiday season in France starts with la Saint Nicolas on Dec. 6. The holiday season actually ends on  Three Kings Day  (lEpiphanie)  when you typically eat une galette des rois  (a wafer of kings) on Jan. 6. Confusing matters even more, its customary to wait to send out your good wishes for a French happy (new) year until the end of January. These examples show what you might write on greeting cards to your French friends wishing them a happy new year. Toute la famille se joint moi pour vous souhaiter une joyeuse annà ©e 2019: que la santà ©, lamour et la rà ©ussite vous accompagnent dans tous vos projets.   The whole family joins me in wishing you a joyful year in 2019: Let health, love, and success be with you in all your projects.Une annà ©e se termine, une autre la remplace: voici une merveilleuse occasion de vous adresser tous mes vÅ“ux de bonheur et de rà ©ussite.   A year ends, another one replaces it: Here is a marvelous occasion to send you all my wishes for happiness and success.Je te souhaite une trà ¨s bonne annà ©e 2019, pleine de projets, de rencontres et de belles surprises.   I wish you a very happy 2019, full of projects, encounters, and beautiful surprises. Putting the New in French Happy New Year Though you dont say new when wishing someone a happy new year on Dec. 31 or Jan. 1, you can slip the word in when sending someone a card wishing her well at the end of the holiday season, as in: Tous nos vÅ“ux pour  cette  nouvelle  annà ©e,  ils  portent en  eux  lexpression  dune  sincà ¨re affection. All our wishes for this new year. They carry the expression of my deepest friendship.Nous vous envoyons tous nos meilleurs vÅ“ux pour la nouvelle annà ©e et vous embrassons bien fort. Sending you all our kisses  for the new year.Que te souhaiter de mieux que la santà © dans ta vie, la prospà ©rità © dans ton travail et beaucoup damour tout au long de cette  nouvelle  annà ©e.   What best could we wish you more than health in your life, prosperity in work, and lots of love throughout the New Year?

The department of finance and personnel (DFP NI) launched a best Essay

The department of finance and personnel (DFP NI) launched a best practice scheme in Jan 2008, the aim of which is to provide real examples of quality improvements in the delivery of services to citizens - Essay Example The company extends practical and personal care for clients round the clock. The home care company strives hard to improve the quality of care and several best practices have been accomplished to enhance the quality of care. The home care company lays emphasis to re-able people who require home care service. The re-ablement service is for duration of six weeks. Clients are offered care and assistance to re-learn normal life skills or learn new life skills to increase their independence. The significant aspect of re-ablement is to assist people to perform their routine activities rather than performing health care workers performing their tasks. On completion of the six week re-ablement service, the care plan is reviewed and further action is taken so that the person can move into the next step of learning. The action that follows the re-ablement service is either to follow the same care plan, increase the current care package, reduce the current package or allow the client to lead a normal life without the support and service of the health care worker. The last option is allowed when the person has completely adapted to their life skills. In short, re-ablement service optimizes the effort of the client to stay independent in the long run and lead a quality life. The service enables people to avoid unwanted visit or stay at care homes and hospitals and enables clients make optimum use of available resources. The in-house service of re-ablement is a value added service and results in positive outcomes that serve as a motivation to the staff (Using best practice (n.d)). The home care company intervenes into the patient’s affairs to avoid hospitalization. To achieve this objective, home care company provides training to health care workers to assist patients during emergency. Emergency care planning enables health care workers to assess the extent of risk and determine whether the patient requires hospitalization. The plan is also

Importance of teaching methods in graduate programs Essay

Importance of teaching methods in graduate programs - Essay Example In the University’s English program, teachers are highly qualified who hold great experience in teaching. They hold majors in English and have the expertise to bring quality education for students. Teachers are mostly native speakers which make them highly presentable and communicable. This is sufficient for international students as they get a chance to learn a foreign language in a native manner. At Guelph University, teachers are well trained in tutoring. They make the best use of text books, training guides and group works to bring comprehensive learning experience for students. Teachers also use the help of multimedia in assisting students to learn visually because students tend to remember and recall things quite well with the visual sightseeing. Collaborative learning practices are exercised in the university which helps them in deeper learning and understanding of a particular subject. The students also feel less isolated and enjoy study in groups which increases their interest tenfold. While performing in the group work the students are less burdened with work and tasks are divided.Teachers organize regular tutorial programs to enhance students writing and verbal communication skills. Moreover, they engage international students with Canadian locals, and this is to improve students’ interpersonal skill and talent. By doing so, international students have the opportunity to practice their vocal skills while communicating with Canadian speakers. It also develops better frequency of speaking in English.

Pornography & violence Essay Example | Topics and Well Written Essays - 500 words

Pornography & violence - Essay Example Based on various studies conducted in both clinical and experimental settings, exposure to media specifically films showing sexually violent acts against women has substantially augmented the likelihood of aggression by men. This may be attributed to the fact that such scenes convey the message that women find force and aggression during sex rather pleasurable. (Donnerstein, 1986) In this regard, these pornographic materials exhibiting violence may exert significant influence in how men perceive and treat women. As the media is deemed to facilitate the â€Å"copy cat† effect, I reckon that male viewers of smut materials become inclined to think that performing violent acts on women is cool or even normal. Thus, they become less restrained in committing aggression towards women. In addition, with the advent of the internet, these explicit materials become easily accessible to billions of people despite the efforts undertaken by censor bodies and concerned citizens. The perception that women are willing participants in sexually violent acts as well as the accessibility of violent pornography are the primary factors that may be expected to bring about the rise in the number of reported cases of violence against women. These place the women in our society at great risk. In view of the above, I believe that the elimination of violent pornography would be a crucial step in reducing violence against women. To address this, cooperation between government bodies and local communities must be sought. For instance, public institutions should strengthen their battle against pornographers, who proliferate sexually violent materials. This may be done not only by focusing administrative efforts on small-time smut producers but more so on the big-time pornographers. These government bodies should aim to effectively implement censorship rules in regulating the media and severely punish those who are found guilty of violating such rules. Moreover, the

Effect of Different Lights and Miracle Grow on Plants

Effect of Different Lights and Miracle Grow on Plants Research Question: To what extent does different lights and miracle grow have on the effect of the roots of forsythia?   Ã‚   Background Information: Forsythia are deciduous shrubs that are mostly native to eastern Asia. The Forsythiaplant got its name from William Forsyth, a Scottish botanist. Leaves on Forsythiaare opposite of one another and are quite simple looking. The plant is known for being a tough and reliable garden plant. Low hanging boughs often take root. It is suggested that cuttings be taken from November to February(University). Parenchyma cells, also called ground or fundamental tissue, are mostly unspecialized cells, with thin and flexible primary walls. Most all parenchyma cells lack a second wall. These unspecialized cells carry out most of a plants metabolic functions. Photosynthesis occurs within the parenchyma cells of plant leaves. Parenchyma cells make up the mesophyll and cortex of plant leaves and the pith of stems and roots of plants. The mesophyll of a leaf is the internal layers, while the cortex is the outside layers of a leaf. The pith of stems or roots is the most internal layer. Many plant cells that are developing, are originally parenchyma cells. They then started to develop into their specialized structure or function. Collenchyma cells have unevenly thickened primary walls. However, there can be some secondary thickening. They provide support to the parts of the plant that are still growing and developing, particularly the young and not yet mature parts of a plant shoot and their leaves. The cell walls of collenchyma cells are composed of cellulose and pectin. Botanists tend to group collenchyma cells into four groups: angular, annular, tangential, and lacunar. Angular collenchyma cells are the most common type and their cell corners are thickened more heavily. Annular collenchyma cells have evenly thickened cell walls throughout. Tangential collenchyma cells have thicker cell walls only when they are parallel to the surface of the structure where they are present. Lacunar collenchyma cells contain thickening around the cell walls facing the inter spaces. Collenchyma cells are flexible and have the ability to elongate, in order to support the leaves and stems(Arrington). Sclerenchyma cells are specialized cells for support. These cells have secondary walls hardened with lignin. Lignin is a complex organic compound that makes plants rigid and woody. When sclerenchyma cells are fully mature, they are dead. There are two types of sclerenchyma cells: fibers and sclereids. Fibers are elongated sclerenchyma cells and they usually occur in groups. They are found in most all aspects of the plant body, including the stem, roots, and vascular bundles in the leaves. Sclereids are irregularly shaped sclerenchyma cells. They have very thick and lignified secondary walls. They are found in different tissues of the plant such as periderm, cortex, pith, xylem, and phloem. Monocotyledons, or monocots, are flowering plants that have only one cotyledon. Cotyledon is an embryonic leaf, or a seed leaf. Monocots have veins that are usually parallel. Their vascular bundles are usually arranged in complex ways. Their stem is usually unbranched and fleshy. The root systems of monocots are fibrous. They have floral parts that usually come in multiples of threes. The leaves of monocots are usually thin because the endosperm to feed the new plant is not on the inside the seed leaf(refer to printed off charts). Dicotyledons, or dicots, are flowering plants that have two cotyledons. The veins on their leaves are usually netlike. Their vascular bundles are usually arranged in a ring shape. Dicots typically have a tough stem. Their root system is a taproot, with smaller roots growing from it. The floral parts usually come in multiples of four or five(refer to printed off charts). Plants also have meristems. Meristems are tissue in plants that contain undifferentiated cells, or meristematic cells. Meristematic cells are capable of continuous division, since they grow into a specialized structure later on. There are two types of meristems: apical meristems and lateral meristems. Apical meristems are located near the tips of roots and shoots and are responsible for primary growth, or growth in length. Lateral meristems are elongated and located in the shoots and in the roots. They are responsible for secondary growth, which is adding girth and strength to the roots and shoots. A stem is an alternating system of nodes. Nodes are the points on a stem in which leaves, branches, or roots grow. The stem segments in between nodes are called internodes. The number of leaves that grow from a node can help determine of what species a plant is. Each plant has many nodes. The morphology of plants reflect their evolutionary history as terrestrial organisms that must simultaneously inhabit and draw resources from two different sources: soil and air. The soil contains water and oxygen. The oxygen in soil is found in air pockets and it gives the plant the ability to break down sugars and release energy to allow the plant to live and grow. The water helps nourish the plants and helps it live and grow. The air(including sunlight), provides carbon dioxide for the plants. The air allows the plant to breathe and photosynthesize, to make food. A cross section of a leaf allows one to view the three tissue systems of a leaf: dermal, ground, and vascular. The dermal tissue includes the upper epidermis, the lower epidermis, and the stomata, or guard cells. The ground tissue is the mesophyll, which contains the palisade parenchyma and the spongy parenchyma. These parenchyma cells are equipped with chloroplasts and they are specialized for photosynthesis. The vascular tissue contains the xylem and phloem, which are the plants veins. The infrastructure of the vascular tissue acts as a skeleton that reinforces the shape of the leaf. Dermal tissue, or the epidermis, is a single layer of tightly compacted cells that cover and protects all young parts of the plant, best known as the skin of the plant. Ground tissue is neither vascular nor dermal. Ground tissue has many functions such as photosynthesis, storage, and support. Vascular tissue continues throughout the plant and is involved in transport of materials between roots and shoots. The veins of plants, which are the xylem and phloem, are within the vascular tissue. The xylem conveys water and dissolved minerals upward from roots into shoots. The phloem transport food made in mature leaves to the roots and nonphotosynthetic part of the shoot. The epidermis of leaves and other photosynthetic organs pores are stomata, which supports photosynthesis by allowing the exchange of carbon dioxide and oxygen between the outside air and leafs interior. Stomata is the main avenue for water to exit leaves through evaporation. Stomata changes the shapes of the cell that border, stoma can close pores to minimize water loss in hot, dry conditions. Transport in plants occurs on three levels: (1) the uptake and loss of water and solutes, absorption of water and minerals from the soil by cells of roots; (2) short-distance transport of substance from cell to cell at the level of tissue and organs, loading sugar from photosynthetic cells into sieve tubes of phloem; (3) long-distance transport of sap within xylem and phloem at the level of the whole plant. The start of transport in a whole plant starts when roots absorbs water and dissolved minerals from soils. The water and minerals are transported upward from roots to shoots as xylem sap. Transpiration occurs, the loss of the water from the leaves through stomata pulls up the xylem sap. The gas exchange occurs in the stomata, exchanging carbon dioxide for photosynthesis and expelling oxygen. Sugars is produced in the leaves by photosynthesis, then the sugar is transported as phloem sap to roots and other parts of plant. Ending back where roots exchange gases with the air spaces of soil taking in oxygen and leaving carbon dioxide, the gas exchange supports the breakdown of sugar, cellular respiration in the root cells. Hypothesis: The aim of the experiment was not only on rooting, but how it occurs by looking into the transpiration. As previously discussed, the plants with the most Miracle Gro quickly died. The roots of said plants were quite black and their leaves were droopy. However, the control, or the Forsythia with 60 mL of water, was the tallest and strongest. In addition, the control plant provided a clearer example of lateral rooting. From this experiment, it is notable that Miracle Gro may be helpful for taller plants with need of a push to grow. In the case of our Forsythia, the plants with less, or no Miracle Gro at all, were the healthiest. The stomata count lab gave us a clearer understanding of the movement of water in and out of the plant. From this lab, connected this idea to the previous lab: Every time I came back to class, and observed our plants, we noticed less water in each tube. The plants with less Miracle Gro had less water, thus, more homeostasis. The plants with the most Miracle Gro seemed to have let water out, but let the salt and solutions in. Thus, there was little to no homeostasis. Table 1: Variables Type Description Reason Use Independent The independent variables are variables that can be changes to test the dependent variables. To test whether miracle growth changes the rate of growth and transpiration on a plant. Using light and miracle growth as the dependent variables it can altered to different lighting and different amounts. Dependent The dependent variable is the variable that is being tested and relies on the independent variable to have changed. The dependent variable is the reason for the whole experiment. The hypothesis is centered around testing the dependent variable. The dependent variables would be water and the plant itself because those are the only variables that arent altered and that depend on the independent variables Control The variable that is not altered at all, the variable stays the same to see whether the dependent variable has changed. Is the variable to tell whether the independent variables has changed the dependent variables. The plant that will stay the same which is some of the forsythia. Materials: 24 large test tubes Four test tube holders Deionized water Miracle Gro ( 5ml, 10ml) Two micropipettes 24 branches of Forsythia Microscope Clear nail polish Blue dye Graphing Paper Procedure: Lab #1 For the first lab, decided to use six tubes, with one Forsythia in each, for our results to have more validity. Each tube had 60 mL of water. However, the control tube was the only one that solely contained water. The other five tubes also contained water, but a specific number of Miracle Gro, in mL, was placed in each tube. For example, the second tube contained 55 mL of water and 5 mL of a water/Miracle Gro solution, the third tube contained 50 mL of water and 10 mL of water/Miracle Gro solution, etc. The aim of the lab was to determine the effectiveness of a stimulant in plant cell differentiation and cloning. The lab lasted an estimate of three weeks. We measured the plants to have the same amount of stomata dipped in water. The number of stomata dipped in water were four on each branch. Every Forsythia branch weighed 6 grams. In addition, we tried to use Forsythia with 15-17 leaves to be as accurate as possible. Procedure #2 By taking one of the leaves from one of the Forsythia used in the previous lab, our group aimed to count the number of stomata in a leaf to investigate more on the transpiration. I placed clear nail polish on the leaf. After the nail polished dried, I carefully removed the nail polish layer, as it contained most of the stomata. The role of the nail polish was to stick onto the leaf, thus, the stomata to stick on the layer. Then traced the leaf using graphing paper to cut a specific centimeter square. Lastly, placing a blue dye on the square, and placed it under the microscope. After counting the number of stomata in that square, we had to multiply that to the total number of squares that were inside of the leaf from the graphing paper. The final amount was around 5,000 stomata. Data Collected: Each day I went back and water the plants with the same amount of water. I also so paid attention to root growth and the leaves. When the roots finally started to grow I begun to measure the root growth of each plant remembering to write down my data. It was too much for me to put the root growth of every one of the twenty-four plants, so i averaged the growth according to which variables it was. Being that they are in the same variable group that they are giving the same amount of miracle growth. Table 2: Miracle growth in forsythia Type Week 1 Week 2 Week 3 Week 4 Growth of roots (inches) Dependent 5 mL 10 mL 5 mL 10 mL 5 mL 10 mL 5 mL 10 mL .75 inches .25 inches 1 inches .5 inches 2.3 inches .9 inches 2.8 inches 1.2 inches Control 1.5 inches 2.8 inches 3.4 inches 5 inches Evaluation: The lab investigation was limited in some ways. First, being that there was low ecological validity in the investigation since the experiment was done inside and not outside. Second, miracle growth isnt a substance that is naturally outside that can be tested. Third, the forsythias was clippings that was from an uprooted plant, as to measure the root growth, which couldnt be done if the experiment had high ecological validity. The quantitative data collected is enough to support my conclusion of miracle growth affects the root growth of forsythia also that miracle growth mixtures slowly kills the forsythia clippings. The data also shows that miracle growth mixtures also controls the increase stomata and transpiration of the forsythia clippings. Conclusion: The goal of my experiment was to determine whether my hypothesis that miracle growth concentrations would not only help in root growth but also kill the plant also growing the stomata count and transpiration of the forsythia clipping. The experiment was done by comparing different concentrations of miracle growth and water to a controlled forsythia group. The experiment somewhat supported the hypothesis in the portion that concerns root and stomatal growth, not so in the killing of forsythia being as I didnt start early and didnt have time to determine whether the forsythia will die. The goal of the experiment was reach in a way that it could be seen that the strengths and limitations. Works Cited BBC Gardening: Plant Finder Forsythia. BBC News, BBC, www.bbc.co.uk/gardening/plants/plant_finder/plant_pages/3306.shtml. Accessed 10 Mar. 2017. Easy Biology Class. Easybiologyclass, www.easybiologyclass.com/collenchyma-cells-in-plants-structure-classification-and-functions-with-ppt/. Accessed 10 Mar. 2017. The Editors of Encyclopà ¦dia Britannica. Parenchyma. Encyclopà ¦dia Britannica, Encyclopà ¦dia Britannica, Inc., 20 July 1998, www.britannica.com/science/parenchyma-plant-tissue. Accessed 10 Mar. 2017. The Editors of Encyclopà ¦dia Britannica. Sclerenchyma. Encyclopà ¦dia Britannica, Encyclopà ¦dia Britannica, Inc., 20 July 1998, www.britannica.com/science/sclerenchyma. Accessed 10 Mar. 2017. Wise, Nicole. The Science Behind Holganix: Monocots vs Dicots: What You Need To Know. HOLGANIX The Natural Green Solutio, www.holganix.com/blog/bid/59573/The-Science-Behind-Holganix-Monocots-vs-Dicots-What-You-Need-To-Know. Accessed 10 Mar. 2017. Wise, Nicole. The Science Behind Holganix: Monocots vs Dicots: What You Need To Know. HOLGANIX The Natural Green Solutio, www.holganix.com/blog/bid/59573/The-Science-Behind-Holganix-Monocots-vs-Dicots-What-You-Need-To-Know. Accessed 10 Mar. 2017. Accessed 10 Mar. 2017.