Alternative Culture and Postmodernism

Alternative Culture and Postmodernism Music in the past twenty years was characterized by, among other concepts, the two concepts of alternative cultures and postmodernism. The context below will explain how the lyrics, instrumentation or sound, subjects or themes of five major cultures of music support or relate to these two concepts. Advertising We will write a custom report sample on Alternative Culture and Postmodernism specifically for you for only $16.05 $11/page Learn More This article will also provide examples of artists, the varying years they recorded their album in various cultures of music. The context below shall also reveal my thoughts of how the five different cultures of music portray and display our current generation in relation to the concepts above. Several types of music On examination of the concept of alternative cultures in music, it can be observed that this concept varies with different kinds of music culture. The common cultures of music known today are the hip hop, b lues, jazz, rock-punk, and modern crank cultures. The instrumentation used in the hip-hop culture is diverse. Around two decades ago, the culture of hip hop was referred to as commercial hip-hop within the dance industry. Today, there are the meaning of hip-hop is varied as numerous artists have defined the culture differently. One popular definition is that included in the 1999 album of the high and mighty hip hop group titled Home field advantage. The lyrics of one of the songs in the album stated that â€Å"Modern hip hop has grown from the dancing and shaking moves to just plain rapping.† This, according to Brod (159), describes the evolution of hip-hop in the recent years. Meanwhile, the culture of blues is usually associated with characteristics such as specific lyrics, bass lines and instruments which derive sounds that affect individuals differently. For instance, some people are used to listening to blues when they wake up in the morning while others love to listen to blues just before they sleep. The culture of blues was traditionally known as rock and roll. The new modern genre of blues that goes by the title of blues rock is a culture based on love songs and relationships. In the modern world, it is also associated with human emotions examples being melancholy or sadness.Advertising Looking for report on art and design? Let's see if we can help you! Get your first paper with 15% OFF Learn More The culture of jazz, entails making music by the use of instruments, mostly drum sets and trumpets. These instruments used are meant to echo sounds of clarity, warmth, unbelievable sense of swing and therefore create a harmonious atmosphere. In the history of jazz music, Louis Armstrong was among the most popular individuals related with the genre. On August 4th 1901, Armstrong perfected the improvised acts of performing solo (Storb 103).At first, the solo performances were done in shows during the breaks but later, the solo performances turned into shows of their own. In exploring the concept of modernism in the evolution of jazz, there are several types of jazz music that arise and these are the Big Band, Bebop, Ragtime, and Early fork jazz. In the current day, there exists a new type of jazz known as Free Jazz which entails the players being allowed to produce squeaking and sniveling sounds with their instruments, of cause depending with the audience. The culture of rock music, especially the punk rock, is often associated with fast, hard-edged music with stripped down instrumentation that create excessive sounds of metallic rhythms. Punk rock music had various phases in the 1980s such as the proto-punk type of music that was composed of short songs that were often political and very aggressive in nature. As years went by, in the late 1990s and early 2000s, musicians who were inspired by punk rock designed a new kind of rock known as pop punk rock which included distinctive styles of clothing and jewellery adornment. The crank culture is the most recently adopted culture in music. The crank form of music originated from fusion of the hip hop and electric genres. Crank music originated from Memphis, Tennessee and had become very popular in the 1990s within the US. By 2004, the genre had attained mainstream success. The music is characterized by the use of drum-machine rhythm, vocals characterized by shouting and heavy bass line that rhyme together in a call-answer manner. My perception about music culture My perception of some of the positive results associated with music cultures includes the creation of employment to many individuals and the entertainment associated with music while the negative effects include the music culture’s negative contribution to the erosion of societal moral standards. Advertising We will write a custom report sample on Alternative Culture and Postmodernism specifically for you for only $16.05 $11/page Learn More T hese evolving cultures portray our current generation as morally decayed, not principled and also a generation that is gradually abandoning the historical heritages that was one associated with music. Conclusion There are several cultures associated with different types of music, each having a few characteristics that differentiate it from the rest. This article has explored five different types of music cultures and described a few of the characteristics associated with each. The article also includes my views about the positive and negative effects of the music culture. From this article, it is apparent that the music cultures have evolved a lot since inception and will continue to evolve as time passes by. Brod, Doug. SPIN: Greatest Hits: 25 Years of Heretics, Heroes, and the New Rock n Roll. Hoboken, NJ: John Wiley and Sons press, 2010. (Print). Storb, Ilse. Jazz meets the world the world meets Jazz. Berlin: LIT Verlag Munster press, 2000 (Print).

Writing a Thesis

Writing a Thesis Writing a Thesis Writing a Thesis Thesis writing is a common assignment for academic degree programs.   Thesis should include research elements, it is the culmination of several months or years of studying. Writing a thesis requires deep thought, excellent planning and proper organization. Thesis topic must be justified; claims and conclusions must be supported by experiments or reasoned arguments and deductions. Thesis writing requires a careful investigation and deep research as well as analysis of the chosen problem.   It is not easy to write a good thesis and I hope the following tips will give you some ideas on writing a thesis.   Thesis Format Abstract, the introduction, the literature review and the conclusion are the required parts of the thesis format. The abstract provides the reader with a summary of thesis content. It should be brief but contain sufficient details, tell the reader about your motivation to conduct a research, state the project objectives, illuminate techniques employed, mention main results and conclusions. Abstracts should not exceed a page and should be self-contained. The abstract is the guide to the contents of the thesis, and therefore it is important to give the reader a good overview of the thesis topics. Introduction is the first chapter thesis writing. The purpose of introduction is to discuss the motivation of the work, state and define the problem that thesis is intended to solve, state the aim of the work, and tell how the work will progress. Also provide a brief overview of each of the main chapters. In the introduction you shouldn't go into details, you will have the chance to describe them later in other chapters. Remember that writing a thesis introduction is the final step of the writing process. Once all chapters are completed, you will see the structure of the whole thesis and be empowered to write a better introduction.   In addition, at this stage you will have the results of your work and ideas about the contribution of your thesis writing. Literature review section is based on published material. The purpose of the literature review writing is to give details about the motivation for the work, explain why the thesis problem is important. You should show that you have studied thoroughly what others have done. Make sure that you found out the most recent information relating to your field of study. The literature review is obviously a very important chapter because you have to employ good critical thinking skills. The purpose of writing a thesis conclusion is to summarize the main findings of the project, to list the contributions of the work and to give the directions for further research. Custom Thesis Writing Help If you are not sure how to write a good thesis and you seek professional help to write parts of your thesis, you are welcome to ask professional thesis writers for assistance.   We guarantee adherence to the instruction you provide and deliver free plagiarism report proving originality of delivered project.   We are available 24/7 to provide thesis writing help and we guarantee timely reply to your concerns.

Nike's Dilemma Case Study Example | Topics and Well Written Essays - 250 words

Nike's Dilemma - Case Study Example The on-going recession poses a serious threat to expansion of sports businesses. The only option left is to increase their advertising and improving the quality of the service they give to their customers. Titleist and other competing companies dealing with golf products could have taken advantage of this by raising promotions targeting clubs currently buying from Nike. As quoted on the Wall Street journal, â€Å"in 2009, sales of clubs and other support tools fell in by 11.9 %, which is three quarters of total golf sales Bustillo† (web). However, two other Nike golfers won two crucial matches in the same year helping Nike to regain the lost credibility. The drop in the golf sales and the recessionary period may hinder Nike to venture into new golf products, but this is advisable. Nike needs to work hard in rebranding Woods. This is one of the best ways of securing sales in golfing market since Woods is still influential despite the presently tainted image. The idea of introduction of new golf balls, t-shirts, and shoes that do not bear the old names that Woods used. They â€Å"Have you learnt anything?† Commercials by Nike helped in gathering people’s views on the scandal after engaging them to respond. Nike was supporting Woods to rejoin his family and achieve both corporate and personal penance. This approach by Nike was not much of a help since the companies sales still went down. According to National Golf Foundation, there is a decrease in golf sports. Since 2000, the number of those involved in this sport fell from 26 million to 30 million. Additionally, the persons who played this sport for 25 times a year fell to 4.6 million in 2005 from 6.9 million in 2000 (Vitello

CRITICAL ASSESSMENT OF THE OPERATION OF EQUALITY LEGISLATION Essay

CRITICAL ASSESSMENT OF THE OPERATION OF EQUALITY LEGISLATION - Essay Example This plan which came to be known as the Lisbon strategy was launched during June 2000 with the aim of transforming the EU into a â€Å"knowledge based economy† and to channelise the growth and development of the EU citizens (Accessibility Legislation - An Insight. 2005). The main challenges would include meeting the needs and aspirations of the people of the EU, especially in work areas like electronics, content and services including public servicing and the development of specialised skills for its people. Under the EU a public interactive forum has been established on how to make the benefits of computer technology compatible with old and elderly persons. This Commission also seeks to address to the difficulties encountered by the elderly in managing computers, mobile phones and internet services. The three areas in which the EC seeks to emphasise are â€Å"public procurements, certification and use of legislation† (Accessibility Legislation - An Insight. 2005). Under the provisions of Employment Equality Act 1998, of Ireland, any form of discrimination, on the basis of sex, marital or family status, sexual preferences, religion, age, race, colour, nationality, ethnic or national origins, presence of disability, and membership of traveller community is illegal and unenforceable. But it is widely believed that these laws could only be enforced on an â€Å"individualistic justice model† (Equality Coalition. 2004, P 5). Rather then the law itself, its enforcement is of more concern since large scale violations could go unnoticed unless immediate claims are made and registered. However this may create risks and difficulties upon underprivileged citizens, especially minorities, and they may not be aware of their rights and privileges under the law. Amending Section 2 of the Employment Equality Act 1998, Section 3 of the Equality Act 2004, provides that concessions may be made in the

John Kotters Eight Steps to Change Essay Example for Free

John Kotters Eight Steps to Change Essay A Systematic Approach: Eight Steps to Change. We shall use the impact of low-cost airline as an example to understand each step. In 2003, Lufthansa was facing intense competition from low-cost airline on short-haul domestic flights. In the fight for domination in the German skies, Lufthansa intend to match the low-cost rivals by expanding its own network of cut-price domestic and European services. Establish a sense of urgency. From previous experiences of battling competition and enforcing change, the first step leading to the successful implementation of change is the creation of urgency. Establishing a sense of urgency is vital for eliminating contentment and achieving the collaboration needed to implement change. Employees are required to co-operate, understand the differences between the company’s current situation and a desired future participate and step up to the mark in order to succeed. . 2. 2Step 2. Create a powerful guiding coalition. Once sense of urgency is established within the organisation, the next step is forming a strong group of guiding coalition. The group could consist of internal or external organisation members with significant credibility and authority. These â€Å"outsiders† can provide valuable judgement, experiences and ideas that in turn allow the employees to share a common level of understanding for change. 3. 2. 3Step 3. Develop a compelling vision. Obviously, the reason for changes is discontentment with the current situation and having the desire for a better future. For that reason, management have to develop a clear and accomplishable vision that consists of these characteristics: a desirable future, compelling, realistic, focused, flexible and, easy to communicate. They have to be specific about how the change will improve the organisation and how those improvements will benefit employees in the organisation. 3. 2. 4Step 4. Communicate the vision. During the implementation of change, there are bound to have resisters opposing the change. Communication is the crucial factor to convert the resisters with managers taking advantages of all the communication channels in the organisation to get the transformation effort across to all. It must be able to convey and explain the specifically how the vision will benefit them. 3. 2. 5Step 5. Empower others to act on the vision. In every change, there are bound to be obstacles. The first four steps encourage employees to accept changes. To further support change, obstacles that obstruct the way to attaining the vision should be eliminated. If the obstacles happen to be an employee, the organisation may well have to decide the option available or sever the relationship with the individual. 3. 2. 6Step 6. Generate short-term wins Depending on the significance of change, some transformation of change might take years to before it is successfully implemented. In the case of Lufthansa, in order to top the low-cost aviation industry, the duration might approximately take ten years. Attitude and motivation among employees might fade along the way. Soon, they will loose sight of the vision and become discouraged and disappointed therefore Lufthansa should set up multiple short-term win situations in a major transformation change. 3. 2. 7Step 7. Consolidate gains and push for more change. It is important to note that celebrating a short-term win might create complacency among employees. So instead of celebrating or declaring victory prematurely, organisation should take the opportunity to implement larger changes. With the confidence and belief, employees will be able to accept larger and more drastic changes than before. Organisation should build on the current momentum to push for more change. 3. 2. 8Step 8. Anchor new approaches in the company’s culture. Once the objective has been achieved, prove the positive result to employees. After that, management should ensure that cementation work such as new working methodologies and policies are enforced into the company culture whereby continuous improvement and changes are seen as norm and survival.

Essay --

The 1960’s was a time of war, politics, and a trip to the moon. For some it was a turbulent time filled with chaos, while for others it was a peaceful, prosperous time. For my grandfather, Robert Mammini, it was the decade of his life where he would settle down, start a family, and experience a most memorable decade. He was married in 1961 at the age of 24 to my grandma, Mary Mammini. During this decade his family expanded and he had three children. His first born Kim, my mom was born in 1962, followed by my uncle in 1964 and later my aunt in 1966. He and my grandmother lived in Concord, California just several blocks from Clayton Valley High School. It’s weird to think they lived two minutes from where I live now. With my grandma’s hands full with three kids it was up to my grandpa to be the working man. He worked at James Nelson Company, a booming heating and air conditioning company, in San Francisco where he made good wages and was given great benefits. With the good pay my grandfather was able to easily afford a brand new home priced at $22,000, which included 3 beds and 2 baths. This decade was the start of a long ride for the Mammini family filled with incredible world events that we will never experience again. The sixties was a decade filled with major political debates that affected the entire country. By the time the sixties came around we were in the most turbulent part of the Cold War, an era of military and political tension between the United States and the Soviet Union. As Dwight Eisenhower brought the fifties to a close it was time for a new president to take hold of the reigns. As the country closed in on one of the closest elections in history it was up to Democratic candidate, John F. Kennedy to compete agains... ...ed the rest of his life. My grandfather told me that the sixties were some of the best years of his life. He married the love of his life at the beginning of the decade and by its’ final few years he had three beautiful children that would all go on to live happy lives. The decade had several near disasters but none of them materialized. Overall the sixties was a great time for America. The people were happy, technology was on the move, and the economy was booming. It was also a time where it finally looked like the U.S. was finally pulling ahead of the Soviet Union. We defused a crisis that forced the Soviets to stand down during the Cuban Missile Crisis. They may have beaten us into putting a man into space, but we won the final battle when we landed on the moon. The sixties no doubt had their lows, but they were outweighed by all the highs they brought with them. Essay -- The 1960’s was a time of war, politics, and a trip to the moon. For some it was a turbulent time filled with chaos, while for others it was a peaceful, prosperous time. For my grandfather, Robert Mammini, it was the decade of his life where he would settle down, start a family, and experience a most memorable decade. He was married in 1961 at the age of 24 to my grandma, Mary Mammini. During this decade his family expanded and he had three children. His first born Kim, my mom was born in 1962, followed by my uncle in 1964 and later my aunt in 1966. He and my grandmother lived in Concord, California just several blocks from Clayton Valley High School. It’s weird to think they lived two minutes from where I live now. With my grandma’s hands full with three kids it was up to my grandpa to be the working man. He worked at James Nelson Company, a booming heating and air conditioning company, in San Francisco where he made good wages and was given great benefits. With the good pay my grandfather was able to easily afford a brand new home priced at $22,000, which included 3 beds and 2 baths. This decade was the start of a long ride for the Mammini family filled with incredible world events that we will never experience again. The sixties was a decade filled with major political debates that affected the entire country. By the time the sixties came around we were in the most turbulent part of the Cold War, an era of military and political tension between the United States and the Soviet Union. As Dwight Eisenhower brought the fifties to a close it was time for a new president to take hold of the reigns. As the country closed in on one of the closest elections in history it was up to Democratic candidate, John F. Kennedy to compete agains... ...ed the rest of his life. My grandfather told me that the sixties were some of the best years of his life. He married the love of his life at the beginning of the decade and by its’ final few years he had three beautiful children that would all go on to live happy lives. The decade had several near disasters but none of them materialized. Overall the sixties was a great time for America. The people were happy, technology was on the move, and the economy was booming. It was also a time where it finally looked like the U.S. was finally pulling ahead of the Soviet Union. We defused a crisis that forced the Soviets to stand down during the Cuban Missile Crisis. They may have beaten us into putting a man into space, but we won the final battle when we landed on the moon. The sixties no doubt had their lows, but they were outweighed by all the highs they brought with them.

Case Study Business Ethics

Comment on Piech’s neglect in not telling the board about Porsche buying Volkswagen shares. What is the significance of this event? During a Volkswagen supervisory meeting on April 19,2006, some of the board members asked for the reason on the dramatically changes on the price of Volkswagen shares. Unfortunately, there was no answer on this matter. Piech was the one who know about Porsche buying Volkswagen shares and purposely not informed to the board members of Volkswagen. The price of shares increased was due to Porsche keep buying the Volkswagen shares.Piech stated that he kept quiet on the increasing of the price of Volkswagen shares because he did not want the price of Volkswagen shares to increase much more higher. It is unethical behavior that done by Piech. Piech should inform the board members of Volkswagen as they can find a strategy to prevent the share price grows up abnormally. The board members have the right to be well informed on the reason of changes on the s hares price. The significance of this event is the drastically increase in the price of Volkswagen shares.Porsche tends to buy the Volkswagen shares as much as possible in order to increase the price of Volkswagen shares. Porsche would like to increase the price of Volkswagen shares in order to direct the Volkswagen shareholders that Porsche want to takeover Volkswagen. It then makes sense to the public that Porsche want the share of Volkswagen. From here, Porsche shorted huge amounts of Volkswagen shares by borrowing from the existing owners. Then, Porsche started to sell it to earn the money and buy back the shares when the price dropped.It results Porsche earned a large amount of profit by short selling the shares. As Porsche acquired a large amount of Volkswagen shares, Porsche became the Volkswagen’s largest shareholder. The Economist. (2008). How Porsche fleeced hedge funds and roiled the world’s financial markets. Retrieved from http://www. economist. com/node/1 2523898. Bloomberg. (2012). Piech Crowns 20-Year VW Turnaround With Porsche Takeover. Retrieved from http://www. bloomberg. com/news/2012-07-05/piech-crowns-20-year-vw-turnaround-with-porsche-takeover-cars. html

Disneyland

Marketing plan for HK Disneyland Disneyland is the strong brand name in the world. Hong Kong is home to the fifth Disney Resort in the world and the city's landscape and vibrant, diverse culture have inspired our Imagineers to create a variety of entertainment that is unique to Hong Kong Disneyland Resort. Hong Kong Disneyland Resort brings the magic of a world-class entertainment experience to people of all ages. Nowadays, HK Disneyland will be competing with local and other country theme park . More competitors go into share the market. The following is explain more about plan for our company marketing planning on the few years Executive Summary HK Disneyland is preparing to launch more products, services and more attraction. To arrive this goals, I think enlarge to develop it. Our objective is creating news product/service and get more customer . Our company wills offers a unique combination of features at value-added price. We are target on different segments customers. It can be make higher demands in the future. Moreover, objective is to achieve market share leader and financial objectives are achieve sales revenues increased more by 50% , the number of family tourists has increased by 20%, whereas the number of tourists aged below 16 has increased by 35% over the same period. HK Disneyland is a long-term investment and an important component of our tourism infrastructure. It helps develop Hong Kong into the premier destination for family tourists in the region due to growth of visitors. Current Marketing Situation HK Disneyland faces to hypercompetitors and many theme parks in the theme park entertainment market. For example, Singapore Universal Studios, Ocean Park is enlarging the area and build a hotel, Shanghai Disneyland will build. Diversification products/services are increasing popular today; forecasts suggest that annual sales of such devices will grow more than 50% for the next few years. More visitors income increased and life standard quality is improving due to their country economy turns better , so visitors is growth especially China visitors. China government has loosen the entry restrictions for citizens of many different countries. Hence, more intense demands are increasing. Moreover, nowadays rapid development of information technology, we can find some information and buy ticket and hotel in internet . New technology can improve our service too! The market segments will target all (we don’t ignore generation Y, because they are willing spend money on this status but still concentrate the family segments. China market has 20 millions children, we can solve their tension and make them fulfillment. To gain market share in dynamic environment, Disneyland must carefully target specific segments with features that deliver benefits valued by each customer group. Market Description HK Disneyland welcome all different age of visitors to come for has a fun. Specific segment being targeted include Baby boomer, Honeymooners, family such as Full nester, Student, Generation Y, Children . The following table shows how Disneyland suits the needs of targeted consumer segment. Disneyland consists of different product and service to cater the customer. E. g. Baby boomer like to watch parade and fireworks; Honeymooners take a photo for wedding album; family bring the child to see stage show ;student and generation Y enjoy the exciting rides and musical; children like cartoon character. In fact, all this entertainment facility is popular and caters all of the segments. Targeted Segment |Customer Need |Corresponding feature/Benefit | |Baby Boomer |- Sight seeing |- Inspiration Lake and Recreation Center | | |- with rich experience and extensive |- Park Promenade | | |knowledge |- Arboretum | | | |- Parade and fireworks | | |- Musical | |Honeymooners |- Desire romantic atmosphere |- Spa in hotel | | | |- Disneyland theme hotel | | | |- Romantic dinning restaurant | | | |- Take photo with cartoon character | |Family such as Full nester |-For relax and have a fun |- 3D film | | with child |-Have happy experience |- Musical | | | |- Parade and fireworks | | | |- Cartoon character | | | |- Rides | | | |- All activities and entertainment | Targeted Segment |Customer Need |Corresponding feature/Benefit | |Generation Y & student |- Exciting |- Rides such as Space Mountains | | |- Attractive |- Different and unique attraction such as 3D | | |- Cater friend gathering and have a fun |film, Musical | | |- Entertainments |- Halloween for scared ghost house, bright | | | |decorations of Christmas, celebrate the seasons| | | |with events | |Corporate users |- Convention room for meeting |- Explore the unique, modern and adaptable | | |- Banquet and event |places to host your guests | | |- |- Big area space for party | New Services To sustainable our company benefit, we need to Continuous improving firm. Add more values to satisfy our customers, therefore we can attack other competitors and bring our long term profit! I suggest some new service and how to product-market expansion. The following is includes market penetration, market development, product development and diversification. For the transportation, we can provide shuttle bus. Because customers think that when they going to back home from Disneyland, they think take the bus to home is very far and consumes a long time. They want to back home quickly and don’t want to wait a bus for a long time. To convenience them, we supply shuttle bus in the peak hour in the peak seasonal such as Halloween, Christmas events. We only provide single journey from Disneyland to center (e. g. Mongkok ) . It can solve people crowed and block. For new services, we would like add new technology in it. Such as Wi-FI in Disneyland, Mobile iPhone apps, hotel IP phone 5. ; Also, when customers watch the 3D film, we can provide functional Audio translator player to our come from different country visitors. They can use this player to choice their language to watch; For the disable or handicapped segment, we cant ignore them. We can provide guide dog to guide this group people visit around. We also have our crew to assist them. They can able to have good memory and experience. Moreover, we create a tour for disable and handicapped this group segment, because they want to have a fun but they need to pecial look after careful for them. This group really wants to visit but their family cannot take them out due to family member busy work. So that this group people can join our tour . They can feel our love and care them. They feel very touching . We will insert Story telling activities. Through cartoon character telling education sto ry to children, they can learn more. They also can offer special price tickets and souvenir and first priority to enjoy our attraction and entertainment ; In additional, Baby boomer care about her health on her age. So we can add some health product/services elements in it. We can take some vacant lands to be farm. This farm is farming organic foods and fruit. We can teach them how to farm and give some health knowledge to them. I believe that it have health and education elements . Every people like it and popular. Family like it much of this family tour; I would like to add circus. Performers may wear cartoon clothes to perform. It can target all segment. They don’t need outbound to see ; Insert Ferris Wheel in Disneyland ,more attraction and romantic ; Also, Take a land for four seasons garden. This garden has different varieties beauty flower and plants. In different season have different flowers to display; Then, I suggest customer take a cartoon clothes to wear and taking photo. Let the participants involved (emerging trend) , they think so funny! ; Final, most of the tourists is interesting to know more our company at the back such as the stage at the back ,how performers change their perform uniform so quick? How do the performers make up†¦Ã¢â‚¬ ¦ etc. They are very interesting and want to explore the mysterious world of Disneyland. We can offer this suggestion to them. These new services and product is personalization. It can create and attract potential customers. We can make potential customer change to our actual customers. They will think more worth to visit! Competitive Review New theme park and new attraction sights to enter this market in the world. It has pressures industry participants to continually add features and cut prices. Competitions from specialized devices for sms, email messaging, invest lots of money on shopping mall. Key competitors include: – Ocean Park target segment to all groups. They have different values and features. They have exciting entertainment such as rides and also have sightseeing such as shows, animal exhibits. Those activities brings the culture and education value. – Universal Studios Singapore target segment to all groups. They have different values and features. Tourists explore world’s largest Marine life park, ride the movieâ„ ¢ at studio, catch Animatronics performance, meeting at largest column –free ballroom. Competitor |Targeted Segment |Features |Price | |Ocean Park |All group |Aquarium, The abyss turbo drop, Ocean theatre, Sea jelly |Adult | | | |spectacular, Skyfair, Space Wheel, Sightseeing tower, |$ 250 | | | |Panda, Alligator, dolphins |Children | | | | |$ 125 | |Universal Studios Singapore |All group |Roller coasters, movie-themed shows, ocean’s creatures, |Adult | | | |FestiveWalk, Maritime Xperiential Museum,Spa,Villa,Wedding |$ 365 | | | |banquet, Best dinning and atmosphere |Children | | | | |$ 265 | Despite this strong competition, Disneyland can carve out definite image nag gain recognition among targeted segment. Our voice-recognition features for fairy stories , Disneyland cartoon ,firework and Disney souvenirs. That is differentiation for competitive advantage. Also, they got good experience and unforgettable memory after they visit. Moreover, HK Disneyland has some product and services are HK Disneyland own and innovation such as it is a small world; the largest world film screen; three theme attractions, that are innovation and own in HK Disneyland and will not appear from other Disneyland; Besides, we have Toy Story Campus at HK Disneyland , that is innovation in Asia. TOWS MATRIX – DISNEYLAND | |Strengths (S) |Weaknesses (W) | | |Exclusive | | | -Disneyland patent right in HK(first cartoon |Smaller area size compare with other Disneyland | | |theme park) |Not attractive to generation Y. ( no more amusement| | |High standard of service |rides) | | |Strong brand name |Unchanged visual merchandising | | |Customer loyalty and have celebrity recommend|Less attraction | | |and support. | | |Strong network and support by HK government | | | |Comfort environment and warm atmosphere | | |Opportunities (O) |SO Strategies |WO Strategies | | | | | |Emerging trends destination |Take advertisement in family always visit |Enlarge Disneyland | |Solo tour (China Market) |place and internet. |- E. g. Disney Seas (a water world theme park) | |Pricing is cheaper than other Disneyland |Promotion to China market. |likes Tokyo | |Demand increasing due to people living |Provide diversification items in a program |2. To build up more attractive and values on | |standard enhanced, visitors growth up and |To promote Disneyland hotel and resort |Disneyland | |JPD rate raised |proving good services and quality |3. ) Don’t ignore target to generation Y. | |Threats (T) |ST Strategies |WT Strategies | |Increased competition. -Some countries |Offer special price for some seasonal |Review market strategy and whether need to | |built theme park are similar with |Insert Joint-related discount with other |refresh. | |Disneyland. E. g. : EVERLAND in Korea |brand company promotion |Create new customer and new product/service. | |,Universal Studies . Bring them to reminds of their childhood |Build image are sui table for all segment group | |Increased competition market share and |memory |Continuous improving firm and attend more SCR | |pressure on pricing ( Shanghai Disneyland)| |(Society corporate reasonability. | | | | | Objectives and Issues I have ser aggressive but achievable for the first and second years of market entry. First-year Objectives We are aiming for raising market share percentage; people aware of HK Disneyland and make them recall ; more different segments love and visit and make a buzz. Second- year Objectives Our second- year Objectives are to achieve market leader and keep it stable and keep for a long time. Increases the popular level in world and make tourists first priority to visit it. Also, have good profit revenue. ] Issues Our major issue is the ability to establish a well-regarded brand name with meaningful position. We must invest heavily in marketing to create a memorable and distinctive brand image projecting innovation, values, benefit. We also must measure awareness and response we can adjust our marketing efforts as necessary. Marketing Strategy Positioning Visit Disneyland differentiation, we are positioning as the most value and benefits added to visit. The friend and family gathering place. The strategy will focus on the attraction, entertainment, good atmosphere. Remind they will have unforgettable memory and remind they will loss if they never come. Product/Service/people strategy Tell the public that we will provide training to our staff, so our customers can feel our services have excellent quality service to provide. We will treat our staff happy, then staff can make happy and motivate to our customer. We will display beautiful, bright and well decoration, comfort environment, enjoyment , wonderment sight seeing and has a gorgeous time in the park . Price and promotion strategy We expect to lower the price of tickets when we expand and launch new attraction. We will do some promotion of tickets and hotel. We will make some promotion and discount in dull seasonal. Because it can attract more people to come. Also, student and disable person offer some discount; offer some package for family segment. If customer birthday or wedding anniversary or Disneyland anniversary, we also offer big discount and gifts for them . Moreover, we will contact some corporate and company to joint-relate discount. For example, if they shopping at Eugenegroup shop and purchase, they take the shop receipt can get special offer price. Then, we will launch new Disney cartoon souvenirs (Limited sale and limited version) in a year. It can attract customer to come and collect this valuable products. Place strategy Because is a fairy tale theme park, therefore the choice of location far away person smoke already place, the coordination specially designs the MTR subway to lead the paradise; The entire design extremely coordinates the paradise subject, enters the singularly varied paradise by the world through the tunnel. Establish strategic business units (SBUs) The Walt Disney Company Disneyland Disney Cruise Line Disneyland Hotel and Resort Disneyland souvenirs store Disneyland restaurant Action Programs Following are summaries of the action programes : 2010 July – 2011 July: Press Release: Hong Kong Disneyland Announces Expansion Plans. -Will have new Attractions in Disney and I phone apps -Concentrate to promote for China market on advertisements ( Media, web site,facebook. ) -Create and held on new different events for celebration and ceremony. 2011 July- 2012 July: -Make slogan and find different age of opinion leader and celebrity endorsement to promote for different segment group -To announce one of the new attractions is opening. -Continuing promote in advertisements and target all segment. Use different message and meaningful in advertisement media for all segments. – Keep promoting for China market -Sale promotion -Do more SCR and charity. Insert the new service such as for disable tour and new technology. -Photograph competition 2012 July- 2013July: Press Release: -All new products and new services finished to built and playing gradually. (details of new service and product ,see the above-mentioned articles -Continuing promote in advertisements and target all segment. Use different message and meaningful in advertisement media for all segments for the entire world. – Keep promoting for China market -Do more SCR and charity. – Slogan again and find different age of opinion leader and celebrity endorsement to promote for different segment group – Sale promotion continuing -Review the annual report Disneyland Marketing plan for HK Disneyland Disneyland is the strong brand name in the world. Hong Kong is home to the fifth Disney Resort in the world and the city's landscape and vibrant, diverse culture have inspired our Imagineers to create a variety of entertainment that is unique to Hong Kong Disneyland Resort. Hong Kong Disneyland Resort brings the magic of a world-class entertainment experience to people of all ages. Nowadays, HK Disneyland will be competing with local and other country theme park . More competitors go into share the market. The following is explain more about plan for our company marketing planning on the few years Executive Summary HK Disneyland is preparing to launch more products, services and more attraction. To arrive this goals, I think enlarge to develop it. Our objective is creating news product/service and get more customer . Our company wills offers a unique combination of features at value-added price. We are target on different segments customers. It can be make higher demands in the future. Moreover, objective is to achieve market share leader and financial objectives are achieve sales revenues increased more by 50% , the number of family tourists has increased by 20%, whereas the number of tourists aged below 16 has increased by 35% over the same period. HK Disneyland is a long-term investment and an important component of our tourism infrastructure. It helps develop Hong Kong into the premier destination for family tourists in the region due to growth of visitors. Current Marketing Situation HK Disneyland faces to hypercompetitors and many theme parks in the theme park entertainment market. For example, Singapore Universal Studios, Ocean Park is enlarging the area and build a hotel, Shanghai Disneyland will build. Diversification products/services are increasing popular today; forecasts suggest that annual sales of such devices will grow more than 50% for the next few years. More visitors income increased and life standard quality is improving due to their country economy turns better , so visitors is growth especially China visitors. China government has loosen the entry restrictions for citizens of many different countries. Hence, more intense demands are increasing. Moreover, nowadays rapid development of information technology, we can find some information and buy ticket and hotel in internet . New technology can improve our service too! The market segments will target all (we don’t ignore generation Y, because they are willing spend money on this status but still concentrate the family segments. China market has 20 millions children, we can solve their tension and make them fulfillment. To gain market share in dynamic environment, Disneyland must carefully target specific segments with features that deliver benefits valued by each customer group. Market Description HK Disneyland welcome all different age of visitors to come for has a fun. Specific segment being targeted include Baby boomer, Honeymooners, family such as Full nester, Student, Generation Y, Children . The following table shows how Disneyland suits the needs of targeted consumer segment. Disneyland consists of different product and service to cater the customer. E. g. Baby boomer like to watch parade and fireworks; Honeymooners take a photo for wedding album; family bring the child to see stage show ;student and generation Y enjoy the exciting rides and musical; children like cartoon character. In fact, all this entertainment facility is popular and caters all of the segments. Targeted Segment |Customer Need |Corresponding feature/Benefit | |Baby Boomer |- Sight seeing |- Inspiration Lake and Recreation Center | | |- with rich experience and extensive |- Park Promenade | | |knowledge |- Arboretum | | | |- Parade and fireworks | | |- Musical | |Honeymooners |- Desire romantic atmosphere |- Spa in hotel | | | |- Disneyland theme hotel | | | |- Romantic dinning restaurant | | | |- Take photo with cartoon character | |Family such as Full nester |-For relax and have a fun |- 3D film | | with child |-Have happy experience |- Musical | | | |- Parade and fireworks | | | |- Cartoon character | | | |- Rides | | | |- All activities and entertainment | Targeted Segment |Customer Need |Corresponding feature/Benefit | |Generation Y & student |- Exciting |- Rides such as Space Mountains | | |- Attractive |- Different and unique attraction such as 3D | | |- Cater friend gathering and have a fun |film, Musical | | |- Entertainments |- Halloween for scared ghost house, bright | | | |decorations of Christmas, celebrate the seasons| | | |with events | |Corporate users |- Convention room for meeting |- Explore the unique, modern and adaptable | | |- Banquet and event |places to host your guests | | |- |- Big area space for party | New Services To sustainable our company benefit, we need to Continuous improving firm. Add more values to satisfy our customers, therefore we can attack other competitors and bring our long term profit! I suggest some new service and how to product-market expansion. The following is includes market penetration, market development, product development and diversification. For the transportation, we can provide shuttle bus. Because customers think that when they going to back home from Disneyland, they think take the bus to home is very far and consumes a long time. They want to back home quickly and don’t want to wait a bus for a long time. To convenience them, we supply shuttle bus in the peak hour in the peak seasonal such as Halloween, Christmas events. We only provide single journey from Disneyland to center (e. g. Mongkok ) . It can solve people crowed and block. For new services, we would like add new technology in it. Such as Wi-FI in Disneyland, Mobile iPhone apps, hotel IP phone 5. ; Also, when customers watch the 3D film, we can provide functional Audio translator player to our come from different country visitors. They can use this player to choice their language to watch; For the disable or handicapped segment, we cant ignore them. We can provide guide dog to guide this group people visit around. We also have our crew to assist them. They can able to have good memory and experience. Moreover, we create a tour for disable and handicapped this group segment, because they want to have a fun but they need to pecial look after careful for them. This group really wants to visit but their family cannot take them out due to family member busy work. So that this group people can join our tour . They can feel our love and care them. They feel very touching . We will insert Story telling activities. Through cartoon character telling education sto ry to children, they can learn more. They also can offer special price tickets and souvenir and first priority to enjoy our attraction and entertainment ; In additional, Baby boomer care about her health on her age. So we can add some health product/services elements in it. We can take some vacant lands to be farm. This farm is farming organic foods and fruit. We can teach them how to farm and give some health knowledge to them. I believe that it have health and education elements . Every people like it and popular. Family like it much of this family tour; I would like to add circus. Performers may wear cartoon clothes to perform. It can target all segment. They don’t need outbound to see ; Insert Ferris Wheel in Disneyland ,more attraction and romantic ; Also, Take a land for four seasons garden. This garden has different varieties beauty flower and plants. In different season have different flowers to display; Then, I suggest customer take a cartoon clothes to wear and taking photo. Let the participants involved (emerging trend) , they think so funny! ; Final, most of the tourists is interesting to know more our company at the back such as the stage at the back ,how performers change their perform uniform so quick? How do the performers make up†¦Ã¢â‚¬ ¦ etc. They are very interesting and want to explore the mysterious world of Disneyland. We can offer this suggestion to them. These new services and product is personalization. It can create and attract potential customers. We can make potential customer change to our actual customers. They will think more worth to visit! Competitive Review New theme park and new attraction sights to enter this market in the world. It has pressures industry participants to continually add features and cut prices. Competitions from specialized devices for sms, email messaging, invest lots of money on shopping mall. Key competitors include: – Ocean Park target segment to all groups. They have different values and features. They have exciting entertainment such as rides and also have sightseeing such as shows, animal exhibits. Those activities brings the culture and education value. – Universal Studios Singapore target segment to all groups. They have different values and features. Tourists explore world’s largest Marine life park, ride the movieâ„ ¢ at studio, catch Animatronics performance, meeting at largest column –free ballroom. Competitor |Targeted Segment |Features |Price | |Ocean Park |All group |Aquarium, The abyss turbo drop, Ocean theatre, Sea jelly |Adult | | | |spectacular, Skyfair, Space Wheel, Sightseeing tower, |$ 250 | | | |Panda, Alligator, dolphins |Children | | | | |$ 125 | |Universal Studios Singapore |All group |Roller coasters, movie-themed shows, ocean’s creatures, |Adult | | | |FestiveWalk, Maritime Xperiential Museum,Spa,Villa,Wedding |$ 365 | | | |banquet, Best dinning and atmosphere |Children | | | | |$ 265 | Despite this strong competition, Disneyland can carve out definite image nag gain recognition among targeted segment. Our voice-recognition features for fairy stories , Disneyland cartoon ,firework and Disney souvenirs. That is differentiation for competitive advantage. Also, they got good experience and unforgettable memory after they visit. Moreover, HK Disneyland has some product and services are HK Disneyland own and innovation such as it is a small world; the largest world film screen; three theme attractions, that are innovation and own in HK Disneyland and will not appear from other Disneyland; Besides, we have Toy Story Campus at HK Disneyland , that is innovation in Asia. TOWS MATRIX – DISNEYLAND | |Strengths (S) |Weaknesses (W) | | |Exclusive | | | -Disneyland patent right in HK(first cartoon |Smaller area size compare with other Disneyland | | |theme park) |Not attractive to generation Y. ( no more amusement| | |High standard of service |rides) | | |Strong brand name |Unchanged visual merchandising | | |Customer loyalty and have celebrity recommend|Less attraction | | |and support. | | |Strong network and support by HK government | | | |Comfort environment and warm atmosphere | | |Opportunities (O) |SO Strategies |WO Strategies | | | | | |Emerging trends destination |Take advertisement in family always visit |Enlarge Disneyland | |Solo tour (China Market) |place and internet. |- E. g. Disney Seas (a water world theme park) | |Pricing is cheaper than other Disneyland |Promotion to China market. |likes Tokyo | |Demand increasing due to people living |Provide diversification items in a program |2. To build up more attractive and values on | |standard enhanced, visitors growth up and |To promote Disneyland hotel and resort |Disneyland | |JPD rate raised |proving good services and quality |3. ) Don’t ignore target to generation Y. | |Threats (T) |ST Strategies |WT Strategies | |Increased competition. -Some countries |Offer special price for some seasonal |Review market strategy and whether need to | |built theme park are similar with |Insert Joint-related discount with other |refresh. | |Disneyland. E. g. : EVERLAND in Korea |brand company promotion |Create new customer and new product/service. | |,Universal Studies . Bring them to reminds of their childhood |Build image are sui table for all segment group | |Increased competition market share and |memory |Continuous improving firm and attend more SCR | |pressure on pricing ( Shanghai Disneyland)| |(Society corporate reasonability. | | | | | Objectives and Issues I have ser aggressive but achievable for the first and second years of market entry. First-year Objectives We are aiming for raising market share percentage; people aware of HK Disneyland and make them recall ; more different segments love and visit and make a buzz. Second- year Objectives Our second- year Objectives are to achieve market leader and keep it stable and keep for a long time. Increases the popular level in world and make tourists first priority to visit it. Also, have good profit revenue. ] Issues Our major issue is the ability to establish a well-regarded brand name with meaningful position. We must invest heavily in marketing to create a memorable and distinctive brand image projecting innovation, values, benefit. We also must measure awareness and response we can adjust our marketing efforts as necessary. Marketing Strategy Positioning Visit Disneyland differentiation, we are positioning as the most value and benefits added to visit. The friend and family gathering place. The strategy will focus on the attraction, entertainment, good atmosphere. Remind they will have unforgettable memory and remind they will loss if they never come. Product/Service/people strategy Tell the public that we will provide training to our staff, so our customers can feel our services have excellent quality service to provide. We will treat our staff happy, then staff can make happy and motivate to our customer. We will display beautiful, bright and well decoration, comfort environment, enjoyment , wonderment sight seeing and has a gorgeous time in the park . Price and promotion strategy We expect to lower the price of tickets when we expand and launch new attraction. We will do some promotion of tickets and hotel. We will make some promotion and discount in dull seasonal. Because it can attract more people to come. Also, student and disable person offer some discount; offer some package for family segment. If customer birthday or wedding anniversary or Disneyland anniversary, we also offer big discount and gifts for them . Moreover, we will contact some corporate and company to joint-relate discount. For example, if they shopping at Eugenegroup shop and purchase, they take the shop receipt can get special offer price. Then, we will launch new Disney cartoon souvenirs (Limited sale and limited version) in a year. It can attract customer to come and collect this valuable products. Place strategy Because is a fairy tale theme park, therefore the choice of location far away person smoke already place, the coordination specially designs the MTR subway to lead the paradise; The entire design extremely coordinates the paradise subject, enters the singularly varied paradise by the world through the tunnel. Establish strategic business units (SBUs) The Walt Disney Company Disneyland Disney Cruise Line Disneyland Hotel and Resort Disneyland souvenirs store Disneyland restaurant Action Programs Following are summaries of the action programes : 2010 July – 2011 July: Press Release: Hong Kong Disneyland Announces Expansion Plans. -Will have new Attractions in Disney and I phone apps -Concentrate to promote for China market on advertisements ( Media, web site,facebook. ) -Create and held on new different events for celebration and ceremony. 2011 July- 2012 July: -Make slogan and find different age of opinion leader and celebrity endorsement to promote for different segment group -To announce one of the new attractions is opening. -Continuing promote in advertisements and target all segment. Use different message and meaningful in advertisement media for all segments. – Keep promoting for China market -Sale promotion -Do more SCR and charity. Insert the new service such as for disable tour and new technology. -Photograph competition 2012 July- 2013July: Press Release: -All new products and new services finished to built and playing gradually. (details of new service and product ,see the above-mentioned articles -Continuing promote in advertisements and target all segment. Use different message and meaningful in advertisement media for all segments for the entire world. – Keep promoting for China market -Do more SCR and charity. – Slogan again and find different age of opinion leader and celebrity endorsement to promote for different segment group – Sale promotion continuing -Review the annual report

Hugher Art design studies summary Essays

Hugher Art design studies summary Essays Hugher Art design studies summary Essay Hugher Art design studies summary Essay Design Studies Summary The historical textile I have chosen to write about, Keyboard was designed by Henry Spence Moore , an English designer, and sculptor. He is best known for his semi- abstract, monumental ,bronze sculptures located around the world. Keyboard is furnishing fabric made of printed wool. The ergonomics of this textile are hard to observe without physically touching the fabric but it looks rough. I do not think you would want your sofa to be made of it. The aesthetics of Keyboard are quite dull. No bright colors are used so your eyes are not initially attracted to this textile. But the print is quite abstract so when you look close enough it intrigues you because you want to work out what the pictures on the design are. It is a musical themed textile as you can tell by the name. There are long lines of piano keys dividing the print into separate parts. In one row there are pictures which appear to be a saxophone, a tambourine ,and a person who is possibly a singer or conductor. The other row contains a pair of hands which is the clearest picture on the print, but the other pictures in that row are really hard to work out. Maybe one is a musical triangle, but he other pictures look like leaves. The color choice is very neutral- brown, beige, cream, and light pink- so this textile wouldnt be too harsh for a room even with the odd pictures on it. The function of this textile is to be used on furniture. This is quite a safe material to use for furniture as wool is not as flammable as some natural fibers sucks as cotton. It shouldnt be too expensive as wool is not an expensive material. The target market for this textile would be musical people. The contemporary textile I have chosen to write about, Red or Dead Elvis was designed y is a dress fabric made from screen printed cotton Jersey. From what I can tell the ergonomics seem to be quite good. It is a smooth material as its cotton and thats what would be good for a dress to make it comfortable. The aesthetics of Red or Dead Elvis are interesting and very sass. I can imagine a girl wearing a dress with this print during that time. The design contains pictures of a very familiar face to everyone around the world, Elvis Presley. This will make this design interesting to a lot of people because of the familiar face on it. Etches of bold classic tailoring fabrics such as Handouts, Clenched, Herringbone and Prince of Wales are used in this textile. The monochrome quality of the prints brings out the geometric characteristics of the fabrics, they all have similarities therefore contrast with the pictures of Elvis, making him stand out. The function of this textile is to be used fro a dress. Its a soft material though flammable. It may be an expensive material due to the intrigued designs and the fact Elvis is on it. The t arget market would be a female who likes crazy patterns and Elvis obviously. My favorite textile would have to be Red or Dead Elvis because I like the geometric style of the patterns and I also like Elvis. Keyboard and Red or Dead Elvis hardly have any similarities apart from the musical theme. keyboard is too dull for my liking, and red or dead Elvis is so eye catching with the bold contrasts of black and white, geometric patterns and soft photographs, and the hundreds of square patches. keyboard is unique and semi-abstract, red or dead Elvis has classic whether youre drawn to one or the other. In my case its the familiar textile because IM interested in Elvis.

Typical New Years Greetings in French

Typical New Years Greetings in French The  French really know how to celebrate New Years. Indeed, New Years in France is not just a day, or a day and an evening, but an entire season. Saying Happy New Year in French involves knowing basic New Years greetings as well as learning French New Years greetings related to the season. Typical French New Years Greeting In English, you say Happy New Year. But the French generally dont say new when wishing someone a great year. Instead, in French, you say only happy year, as in: Bonne annà ©e Happy New Year The French usually follow this expression with a phrase that literally translates as have a good health, as in: Bonne santà © Good health to you. To really understand how to send New Years greetings, its helpful to learn that in France, citizens celebrate the New Years (or holiday) season for more than a month.   Sending Greetings for the Upcoming Year The holiday season in France starts with la Saint Nicolas on Dec. 6. The holiday season actually ends on  Three Kings Day  (lEpiphanie)  when you typically eat une galette des rois  (a wafer of kings) on Jan. 6. Confusing matters even more, its customary to wait to send out your good wishes for a French happy (new) year until the end of January. These examples show what you might write on greeting cards to your French friends wishing them a happy new year. Toute la famille se joint moi pour vous souhaiter une joyeuse annà ©e 2019: que la santà ©, lamour et la rà ©ussite vous accompagnent dans tous vos projets.   The whole family joins me in wishing you a joyful year in 2019: Let health, love, and success be with you in all your projects.Une annà ©e se termine, une autre la remplace: voici une merveilleuse occasion de vous adresser tous mes vÅ“ux de bonheur et de rà ©ussite.   A year ends, another one replaces it: Here is a marvelous occasion to send you all my wishes for happiness and success.Je te souhaite une trà ¨s bonne annà ©e 2019, pleine de projets, de rencontres et de belles surprises.   I wish you a very happy 2019, full of projects, encounters, and beautiful surprises. Putting the New in French Happy New Year Though you dont say new when wishing someone a happy new year on Dec. 31 or Jan. 1, you can slip the word in when sending someone a card wishing her well at the end of the holiday season, as in: Tous nos vÅ“ux pour  cette  nouvelle  annà ©e,  ils  portent en  eux  lexpression  dune  sincà ¨re affection. All our wishes for this new year. They carry the expression of my deepest friendship.Nous vous envoyons tous nos meilleurs vÅ“ux pour la nouvelle annà ©e et vous embrassons bien fort. Sending you all our kisses  for the new year.Que te souhaiter de mieux que la santà © dans ta vie, la prospà ©rità © dans ton travail et beaucoup damour tout au long de cette  nouvelle  annà ©e.   What best could we wish you more than health in your life, prosperity in work, and lots of love throughout the New Year?

The department of finance and personnel (DFP NI) launched a best Essay

The department of finance and personnel (DFP NI) launched a best practice scheme in Jan 2008, the aim of which is to provide real examples of quality improvements in the delivery of services to citizens - Essay Example The company extends practical and personal care for clients round the clock. The home care company strives hard to improve the quality of care and several best practices have been accomplished to enhance the quality of care. The home care company lays emphasis to re-able people who require home care service. The re-ablement service is for duration of six weeks. Clients are offered care and assistance to re-learn normal life skills or learn new life skills to increase their independence. The significant aspect of re-ablement is to assist people to perform their routine activities rather than performing health care workers performing their tasks. On completion of the six week re-ablement service, the care plan is reviewed and further action is taken so that the person can move into the next step of learning. The action that follows the re-ablement service is either to follow the same care plan, increase the current care package, reduce the current package or allow the client to lead a normal life without the support and service of the health care worker. The last option is allowed when the person has completely adapted to their life skills. In short, re-ablement service optimizes the effort of the client to stay independent in the long run and lead a quality life. The service enables people to avoid unwanted visit or stay at care homes and hospitals and enables clients make optimum use of available resources. The in-house service of re-ablement is a value added service and results in positive outcomes that serve as a motivation to the staff (Using best practice (n.d)). The home care company intervenes into the patient’s affairs to avoid hospitalization. To achieve this objective, home care company provides training to health care workers to assist patients during emergency. Emergency care planning enables health care workers to assess the extent of risk and determine whether the patient requires hospitalization. The plan is also